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Culture War Roundup for the week of May 15, 2023

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Not to be outdone by Bud Lite, Miller Lite has apparently been running their own "woke" beer advertisements: https://youtube.com/watch?v=_NtBQWZqaHo

IMO the campaign here is actually clever, take this "bad" thing, use money to buy it, and turn it into a "good" thing. Whoever came up with this idea: cool idea.

But here's my question: is any of this old "bad" stuff actually bad? Let's look at contemporary things like onlyfans, instagram, tiktok, the hundreds of reddit 'gonewild' type porn forums, etc. It seems to me that many women, given the chance, enjoy wearing bikinis, being sexualized, being lusted after etc. Not all women, obviously, since some women don't like this, but...isn't this trying to strip the pro-sexualization women of their agency?

Aside from that, isn't Miller saying that women belong...in the kitchen? Don't go out to the beach and get drunk and have fun. Wear modest clothing (like the person in the ad), stay inside in the dark, and make things for people to eat.

Also: the claim that women were the primary brewers historically, is not only dumb, it's also wrong: https://en.wikipedia.org/wiki/Weihenstephan_Abbey?useskin=vector

Trappist ales were the first thing I thought of in response to the claim that women were the original brewers of beer.

Also that fermented grain drinks arose in every culture with access to grain, and that it sourcing the original beer brewer would be as impossible as figuring out who baked the first loaf of bread.

Yeah, my first thought was "even if it were true...so what?"

Like, we're not talking about some segregated modern job that can easily be tracked and we know it was mainly men did advanced mathematics until recently.

It was one form of manual work in a very different environment that didn't have those sharp lines. Why would I be surprised or blown away in any way by the idea that women allegedly worked in it as well?

I think their narrative is meant to be something like the following:

Ever since the very beginning of history up until the Founding of America, women have always been brewing beer. Girl power!

But then, men took this from women! At some unspecified time and in some unspecified fashion, they took all the respectable jobs of growing and brewing, and stripped the women down to use them as mere advertisements.

But now, Miller Lite is undoing all that! They're putting women back in charge (where they belong) and erasing and defacing the artifacts of the previous perverted period. Girl power!

So the reason why general-you is being asked to care about this is because bad things have been done, and now Miller Lite is undoing the badness and restoring the industry to its natural state, and they want you to help. They're not just making the point that "women have long been involved in the beer industries", they're advocating for rolling back the clock on the misdeeds of the recent past and retvrning to the alleged tradition of having women in charge. In that regard, it's quite a reactionary ad.