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Culture war refresh. Many people are familiar with the Bud Light and Dylan Mulvaney controversy. About a week afterwards people on this website noted there wasn’t a large impact on the stock price of InBev, Bud’s parent company,
Well, InBev is now down about 10% from when the whole Bud Light - Dylan Mulvaney sponsorship. Bud light revenue is still down materially. At the same time, other major alcohol companies appear flat or up materially. Therefore, it seems the boycott has had real negative impact on InBev.
Does this mark the start of the right finding it’s muscle or is this a dead cat bounce?
The boycott worked this time because Bud Light is completely interchangeable with other products and they attacked their core audience. For the same reasons, the Gillette boycott had a real impact.
Other companies, like Disney or Apple, can get away with woke signalling because their business has a moat.
I wonder about Disney. I have no idea how many people are like me, but all they've done is motivate me to stop watching TV and movies, period. They've motivated me to not let my kid watch TV, period. If they own all the media, I stop consuming all the media.
Instead I've been woodworking. My wife has been gardening. My daughter has been getting super creative with art supplies, crafts, playing pretend and running around outside. We're probably all better off with less consoomer media, regardless of the fact that Disney has been pushing an odious agenda. If anything I should thank Disney for becoming so awful it finally got me to touch grass more.
To be clear, the Disney boycott is also hurting them, they just haven’t acknowledged it.
Is it a boycott, or is it just that they're putting out shitty products that people are wising up to and no longer want to pay for? Though wokeness plays a (significant) part in them being awful, many of their recent works would have still been completely awful regardless of the messaging.
I mean, on the one hand you're quibbling over the different between the product being terrible, or being terrible and offensive.
On the other hand, we're all being gaslit about the product being terrible or offensive, and everyone who doesn't like the product is accused of being all the "-ists". They keep trying to guilt us into continuing to consoom.
I keep imagining it like some terrible MLM pitch, where some awkward, kind of aggressive, and frankly desperate salesman is making his pitch. He puts his foot in his mouth about men, so a few men get up to leave. Maybe he says something bafflingly retarded as a persuasive speech. Like "Women have always been the primary victims of war." As they walk out the door, he starts shouting at them angrily that they are missing the opportunity of a lifetime. They'll be on the wrong side of history! But it's so aggressive the a bunch more men are off put by it and leave too, and maybe a few women. When the last one leaves, he turns to the women, and the men with little enough self respect to stay, and doubles down instead, going "Fucking men, am I right?"
I think this phenomenon happens because many marketers take their ideology seriously. Based on my own experience as a believer in its predecessor ideology, woke ideology is both moralizing and totalizing (AFAICT, it's only gotten worse since I quit around a decade ago), so it has answers to questions of "right" and "wrong" in every possible context. The point of making a film isn't to convince the audience to give you money in exchange for entertainment, it's to make the world a better place by subtly manipulating the audience through social messaging (if they did otherwise, since everything is political, their works would, by default, have messaging that reinforces and upholds the current oppressive status quo). And if the audience dislikes that, that means that they are morally wrong, and it isn't our job to convince them, it's their job to see the rightness of our ideology and come around to it. And we'll bully and verbally abuse them until they do so.
I think a lot of the decision makers in media, likely including in Disney, have experience in seeing this work very well - very very well - in sociopolitical contexts. Often they might have been subject to such "marketing" themselves which led them to becoming true believers. I've seen and experienced this directly plenty, again, for the predecessor ideology. And they might be inferring that they can use similar "marketing" in a commercial context. I don't think I've seen it have much actual success there, though; in sociopolitical contexts, bullying and coercion is the norm and can get good results; in commercial ones, people tend to just walk away instead of handing you money in the face of bullying, and you can't legally coerce them.
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3rd wave feminism/identity politics/SJW. Arguably it's just the same ideology just with less time in the oven and less widespread acceptance.
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