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They've already committed rebellion in the minds of many, and it's too late for them to back off now.
If that were the case, the rational strategy for them would be to market themselves aggressively as the woke drink of choice, not to put out country music ads and camo cans. Which presumably is the opposite of what the anti-woke want.
Well, Miller Lite who were picking up part of the switched custom from Bud Light, went and put out this ad.
As a woman (though not a beer drinker), I hate it. They want to show the role of women in brewing, and instead of showing us Babylonian goddesses and Finnish boozing parties, they give us a scold talking about shit. Does she look like she's ever drunk a beer for fun, instead of standing around giving lectures on feminism while everyone else was trying to have a party?
Well, shit is appropriate here. But guys, using naughty words that would shock Mrs. Grundy is every bit as stuck in the 70s as your blondes in bikinis.
I'd like to see women growers talking about strains of barley or hops for the beer, starting with the goddesses and ending with modern breweries.
And no shit anywhere.
Have a Tolkien quote from one of the Letters, and doesn't this sound more fun than "dig around in your parents' basement for evidence of Wrong Think and send it in to us, ya snitches"?
Man, I'm definitely not familiar with that one. Which letter was it from?
75 To Christopher Tolkien
7 July 1944 (FS 36)
I feel like I'm starting to treat Tolkien's Letters as Gospel and I acting as his prophet 😁 But there's a lot in them about his own views and opinions, as well as the writing, that really comes in handy when people pipe up about "well of course he was a reactionary who loved feudalism" and the likes. From another letter of 1944 to Christopher, about travelling by train from Oxford to a school reunion in his home town:
I for one am supportive of this new character arc. It’s almost like this gentleman had a way with words.
But he's a Dead White Male. That's why the "Rings of Power" had to update his work for a modern, inclusive audience and succeed in making me cheer for the Lord Orc Father - I beg his pardon, they prefer "Uruk", respect their pronouns!
(Seriously, when you have your Girlboss Heroine and the Villain engaging in a face-to-face exchange, and the villain monologue which establishes one of them as a ruthless, sadistic psychopath who revels in torture and slaughter doesn't come from the Orc-Father, and he's the one who comes across as both sane and sympathetic, you done fudged up).
I thought that had to be intentional, and snuck in by the one competent writer on the crew. It was so blatant.
I'd like to think it was intentional, but since they had Galadriel behaving like a heartless bitch who drove her own men to mutiny (while standing watching them be clobbered by the ice troll which she then disposed of without even breathing hard) before and after this episode, I honestly think they think this was showing off her strength or whatever.
Joseph Mawle is such a good actor that even under all the makeup, he managed to convey a subtle and affecting performance while Morfydd "the wind changed and my face is stuck like this" Clark was delivering the genocide speech. We didn't even get some good scenery-chewing out of that, and when you're spouting lines about "I'm going to keep you alive while I kill off every single one of your children, and when I finally wipe them all out, I'll hiss that in your ear as I slit your throat", you should go "To hell with it, over the top is the only way to go".
I do believe it was only after seeing the audience and critical reaction to Girlboss I Demand To See The Manager that the showrunners went "Oh yeah, we totally meant to show how she's become obsessed and unstable, the second season will see her realising that!" the same way Yudkowsky went "I meant Harry to be an insufferable little know-it-all" for HPMOR in mid-stream.
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