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Culture War Roundup for the week of June 26, 2023

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I’ve sometimes heard that the left wing takeover of corporate America is a hollow one - they don’t REALLY cars about minorities, just look at umm their Middle East twitter accounts! They care about $$$ and aren’t true believers

I found an interesting counter point recently.

https://upstreamreviews.substack.com/p/high-republic-low-sales

This is what a corporation that has no idea what their audience is about, but does in fact know clearly what it’s ideology is about.

I’ll summarize the link but you really should read it for yourself, it’s astounding how bad Disney gets the Star Wars franchise: for instance, the books need to be (in addition to all the old touchstones of diversity etc) ANTI WAR. And then there’s the characters, who are somehow all androgynous.

The sales figures reflect an enormous lack of interest of enthusiasm. But it doesn’t matter for Disney - they get to spread the Good Word of gender ideology and anti fascism/anti traditionalism.

I’ll summarize the link but you really should read it for yourself, it’s astounding how bad Disney gets the Star Wars franchise: for instance, the books need to be (in addition to all the old touchstones of diversity etc) ANTI WAR. And then there’s the characters, who are somehow all androgynous.

You know, the idiocy of Disney's "The Force is Female" push doesn't take a genius to figure out. I was talking to my wife about it, and I just asked:

"When we were kids, how many little boys did you know who liked Star Wars?"

"Tons."

"Did you know a single girl who liked Star Wars?"

"No."

It's the absolute height of fart huffing retardation to literally jettison your entire built in audience for an IP, and try to replace it with an audience that never cared about it one iota. Like I get the typical neoliberal line of "They're just trying to expand their market". Except now the experiment has been run, and they've wound up appealing to less people than before.

It was literally inconceivable to me, if you'd asked me 10 years ago, that I could stop loving Star Wars. I dragged my poor not-yet-wife to a midnight screen of The Force Awakens, well past her bed time. And she went with me because she knew how much it meant to me, god bless her.

And yet here I am. I fucking hate Star Wars now.

The ways they've seemingly purposely spit in the eye of every fan of the original Trilogy and EU is insane. Between turning all the legacy characters into beaten down pieces of shit, killing them off ignominiously and denying fans the reunions they desperately wanted. Putting aside all the glaring technical issues with the craftsmanship of the films, like poor writing, poor characterization, completely nonsensical plot contortions, etc. I forget where I heard it, but someone joked that all new Lucas Films are made for an audience of one, Kathleen Kennedy. Every film has to be about a stand in for how Kathleen Kennedy views herself, replacing a character that is a stand in for how Kathleen Kennedy views George Lucas. Once I heard that, suddenly it all made sense.

God I hope Disney sells it all back to Lucas at half the price.

You know, the idiocy of Disney's "The Force is Female" push doesn't take a genius to figure out. I was talking to my wife about it, and I just asked:

"When we were kids, how many little boys did you know who liked Star Wars?"

"Tons."

"Did you know a single girl who liked Star Wars?"

"No."

It'd be nice to have some stats on this, and I'm not broadly in contact with teenage girls but interacting with the younger generation of women in my family (nieces and some considerably younger cousins) I was taken aback by the interest in "nerd culture". There was always a contingent of women into anime and they're into the cosplay scene a bit, but the rise of D&D youtube/podcasts seems to have gotten a couple of them playing 5th edition. The mainstreaming of nerd culture and a good representation of nerd IP like Dune means that a lot of them went out and gave Dune or Lord of the Rings a read even if none of them read the Silmarillion or the Dune sequels.

I'm pretty young, clearly younger than @WhiningCoil and probably younger than most people here. I know like maybe three actual Star Wars fans, as in, are genuinely fans of the series, read fanfiction and expanded universe books, name their pets after characters from the films, not just 'oh yeah I watched it when I was a kid, it's cool', and all of them are girls. There are also tens of thousands of pieces of Star Wars fanfiction on archiveofourown.org and I think probably 80% of it is written by women and girls. I did just make that number up, but it feels right and there's absolutely no way it's less than 50%.

Entirely possible, even likely, that this was not the case a few decades ago.

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Young men are more into computers and video games, where there is much less female interest although there is some.

Latest scientific studies indicate that the share of gaming consoles owned by women (PDF, page 9) ranges from 42% to 52%. If companies take such data seriously, it seems reasonable that they would alter their artistic products for this seemingly new demographic.

Latest scientific studies indicate that the share of gaming consoles owned by women (PDF, page 9) ranges from 42% to 52%.

I checked that PDF link and the data was 86% male which completely contradicts what you claimed.

Not sure if that was your point and you were trying to set up a contrast between "the science" and Nintendo's actual sales figures, but if so that didn't come through in the post.