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What the heck happened in 2012?

theintrinsicperspective.com

Submission statement:

Erik Hoel argues that 2012 was a cultural inflection point. Just as 1968 signalled the peak of the 1960s cultural revolution that would set the stage for the next few decades of social change, 2012 represents the beginning of the (spoiler) smartphone era and a new round of social change.

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2012 is around the time that pop culture should have started experiencing a backlash to all of the progressive cultural victories that accumulated from the 20 or so years preceding it. Instead, that natural rightward energy was suppressed by what we now call DEI officers. And so we ended up with a literal astroturfed culture where no one is interested in what the cultural elites are selling, on a message level, but they keep doubling down on their own path.

Yeah I too saw this take on Twitter ;)

But I want to push back a little bit. For sure, "wokeness" does have a lot of official support and literal commissars in American HR departments. But it also has lots of genuine grass-roots support. As in, people who congregate on Reddit and Twitter and devote their lives to this "extremism" in varying degrees.

I'm sorry but someone who transitions and spends their time and money on an ideological crusades with very good results is a strong opponent. It's an insane level of fanaticism and commitment. I would wager this is an important factor that explains why wokeness is winning. And crucially for my argument, it's grass-roots support from actual true-believers, not a gerontocratic elite pushing unpopular views in a top-down manner.

If you like video games and talking about them online, your world has basically been taken over by these people. You want to talk about game X? How about instead of that we talk about the private life of a VA in that game that once said something transphobic. How about instead of that we talk about LGBTQA+ representation in the game. How about ------.

This happens IRL too. In a group of N friends, most people don't care about the woke stuff. But that one friend who does can decide to push that perspective. What are the others gonna do? They don't really care, and this one friend seems to really care. Through his tone and the very fact of what he's saying he has made it clear that he's willing to enter conflicts about this. So, he's unlikely to get any pushback. People aren't "beaten into submission by commissars" always, sometimes they're just too passive and don't want to upset the social dynamic, so the fanatics get the final say.

Why dont the MAGAts win then?

MAGAts

Don't do that. You've been warned before, so 3-day ban.

Because what most of them really wants is to just grill in peace. CW is not what they really want to do, it's something they feel compelled to do by the external pressure and events.

It takes awhile to build the common knowledge necessary for proper prosecution of a culture war.

That too. What we see now on the Left is the fruits of work which has started almost a century ago and intensified about 50 years ago. Maybe in another 50 years the right will develop their own CW capabilities comparable with those of the left.