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Culture War Roundup for the week of September 18, 2023

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https://www.independent.co.uk/space/elon-musk-russell-brand-caroline-dinenage-mps-twitter-b2415346.html

Social media site X has been asked by a senior MP if owner Elon Musk, who changed its name from Twitter, “has personally intervened in any decisions on Russell Brand’s status on the platform”. Following rape and sexual assault allegations being made against Brand, online content platforms that host his content including YouTube and podcasting company Acast said that he will not make money from advertisements on their sites and apps. Culture, Media and Sport Committee chairwoman Dame Caroline Dinenage has written to other video hosting sites and social media outlets on Wednesday to ask whether Brand can make “profit from his content” on their platforms.

In the communication to X chief executive Linda Yaccarino, Dame Caroline said: “We would be grateful if you could confirm whether Mr Brand monetises his content and, if so, we would like to know whether X intends to join YouTube in suspending Mr Brand’s ability to earn money on the platform.

“Given Elon Musk’s response to Mr Brand’s tweet regarding the allegations, where he wrote ‘Of course. They don’t like competition’, we are also keen to understand whether Mr Musk has personally intervened in any decisions on Mr Brand’s status on the platform.

“We would also like to know what X is doing to ensure that creators are not able to use the platform to undermine the welfare of victims of inappropriate and potentially illegal behaviour.”

https://twitter.com/CountDankulaTV/status/1704607541852844072/photo/1

I think that it is important. But I am at loss of words so I am not even sure where to begin to make it effortpost. It is outrageous, indefensible and at first I though it was satire.

Do think this is rogue action? (my guess no), Will there be punishment for the MP for overstepping greatly any boundaries? (also no).

It seems terrible in that allegations are enough to demonetize someone who earns income from the internet meaning their ability to fully defend themselves (legally and in court of public opinion) is curtailed.

I hope Dame Caroline is accused of something, loses her income streams as a result, cannot defined herself, and goes to prison for something of which she is innocent.

Edit: I don’t know if Brand is innocent, guilty, or somewhere in between. I do know that what Dame is doing is wrong.

If you want to nationalize a content hosting platform that no one is allowed to be kicked off of, or set up a decentralized Tor-alike platform with no moderation possible in principle, or etc., I am 100% in favor.

If we're going to use for-profit private companies as markets, then I don't know, the invisible hand of the market pretty much determines what happens, and a lot of consumers don't like people they think are probably rapists.

It seems just fundamentally incompatible to me to want these platforms to both be private for-profit enterprises governed by market forces, and to enshrine absolutist free-speech principles. I mean, it would be nice if that was something the market did on its own, but obviously it doesn't.

That's why we have a government with a constitution and a Bill of Rights, because those are the things that won't happen spontaneously if things are left to market forces alone.

  • -12

Something that increasingly sticks in my craw is modern socprogs appealing to the "invisible hand of the market" whenever something like this happens - that is, when they're not accusing free markets of being corrupt, predatory, immoral, unsustainable, and demand more "ethical" dictats to be handed down from authorities.

If the accusations against Brand are made public, and his audience decides to give him 0 dollars the next morning, that is the invisible hand at work.

If a group of journalists, activists, and politicians bypass audience response and go straight to spooking management to cut him off, that is preempting feedback from the market. You are not letting the hand do its thing; you are calling God and demanding he intervene precisely because your faith in letting the market decide doesn't exist.

As if the decisions and personal preferences of Youtube, Rumble, Amazon, Steam constitute 'the market', and all the rabble like you and I don't count. As if those people (their CEOs or their beuraucratic layers that weigh in on these controversies) are what we are referring to when 'let the market decide' is invoked.

"Jeff Bezos doesnt like Confederate flags because racism, and now he has banned their merchandising on his storefront! See, you free-market right-wing capitalists? The market decided! You have literally nothing to complain about unless you're a hypocrite. Consumers are rejecting your racism."

That's been a decade-long refrain by now, and it has not gotten less idiotic or obfuscatory (by intention, I've come to believe). I'd wager that all these attempts to cut people off from their sources of income, to appeal directly to a storefront's management to have something taken off the shelf, to algorithmically suppress 'bad content' and 'bad people', are actually driven by fear. The fear that if you went hands-off and let the chips lie where they fell, progressives would have to face the truth that their shit is not as popular as they think it is, and oh gawd these peddlers of hate, sexism, racism, PUA-ism, COVID misinformation, election denialism might have more appeal than us! Or at least enough to make us sweat.

That must be psychically turbulent to experience, so best take steps to avoid that scenario. Just cut off some heads and say "Consumers were begging me to do it! Nothing unnatural occurred at all. Im just following the will of the people". And it really explains everything between the night of Trump's 2016 win and what we see today.

It kinds of sounds like you are implying that CEO's shouldn't try d to guess where the market is going and adjust their strategy ahead of time, they should wait until they've already lost a bunch of money and brand equity and then scramble to correct afterwards.

That doesn't seem like an efficient way to run a company, or a market.

Or, alternately, you are implying that large billion-dollar CEOs make their business decisions based on their personal moral ethics instead of what they think will make them the most money, to which I can only reply with an appropriate meme.

The market's not perfectly efficient, but it's more efficient than that. If there were some massive consumer demand for racism and accused rapists and so on and so forth, then all the right-wing social media startups that try to provide a platform for it wouldn't keep fizzling out into embarrassing clouds of nothing.

  • -15

Are they anticipating where the market is going, or where the ADL, NYT, and advertisers are going? Of course any CEO is going to factor them into their business proceedings. But it leaves the very likely possibility that the CEO is not demonetizing people or terminating deals because he's worried about his userbase rebelling against him and jumping ship, but because he's worried about a hit piece, ad networks getting the willies, or being subjected to all sorts of extended, motivated muckraking if they decide otherwise. CEOs are also not a separate species from humans; they socialize, fret, have principles with about as much 'integrity' as anybody else, and are subjected to many of the same social pressures most other people deal with, even if their venues and peers are gilded upper-class. I don't think they mind losing some money if they already have a lot, somebody else is willing to cover their losses with ESG funds, or if they can sit in security with no viable competition. And this should go without saying, but they too can be stupid.

I contend that when people refer to the free market, they usually mean a decision or assessment gleamed by the aggregate, collective spending decisions of consumers en masse - if a plurality of citizens respond positively or negatively to a product, as expressed by how much money they threw at it, and if it's enough to keep production going. You are pointing to a small cadre of Lords and Tastemakers who either step in before the product hits shelves - or has them removed because Sprint Mobile doesn't like having a booth next to it or whatever - while using that same term. These are clearly very different things. And if you insist on using that framing with justifications such as "Well, of course CEO anticipations and decision making are part of the market!", that's... fine, I guess. I can't even say you're wrong on any technical level.

But be clear. Because this always comes off as a low-effort gotcha. If the stuff I want to reward or patron are being removed from the menu by executive or committee's political fiat, the free market did not operate as most people would understand it. And yet, many progs will insist it did, if only for the cynical retainment of the feel-good glow around "every voice must be heard" and "power to the people" sentiments you need to half-heartedly pay lip service to so people don't see what's really going on.

Are they anticipating where the market is going, or where the ADL, NYT, and advertisers are going?

Remember that the Artist Formerly Known As Twitter is a (mostly) advertising-funded social network, so the advertisers are the customers. Russel Brand and his fanbase are the product. Recalling a possibly-contaminated product before confirming whether or not it really is contaminated is very normal commercial behaviour. Trying to get ahead of your customers by responding to a press campaign run by the media they read (which is the NYT for bigcorp marketing execs) is also normal corporate behaviour.

Musk is trying to move to a subscription model because he wants to run a social media network with free speech for right-wing American witches (but not left-wing investigative journalists or dissidents in the dictatorships where his other companies do business). He knows that the only people willing to advertise on media which is full of witches are alt-med and crypto scammers, and is trying to avoid that trap.

Distortion of media based on advertiser preferences is as old as media. "Married fathers are doofuses" predates modern feminism - it happened because the TV sitcoms where the meme originated were funded by adverts for packaged detergent (hence the term "soap opera") and the advertisers wanted to appeal to the women buying the detergent.

Remember that the Artist Formerly Known As Twitter is a (mostly) advertising-funded social network, so the advertisers are the customers. Russel Brand and his fanbase are the product. Recalling a possibly-contaminated product before confirming whether or not it really is contaminated is very normal commercial behaviour.

How would advertisers be "poisoned" by "consuming" Brand's fanbase?

Advertisers get publicly called out for advertising with 'problematic' people or groups pretty regularly. You can often see it happening on the front page of Reddit when there's some new scandal around someone who hasn't been fully demonetized yet.

That creates negative brand associations that are like hot coals in the face of any director of marketing for a large company. Avoiding and smoothing over shit like that is a large fraction of their job description.

One screencap of a Coke advertisement sitting above a Brand tweet on the left, with a screencap of a lurid accounting from an anonymous accuser on the right, is all it takes to make a 'Why is Coke supporting rapists?' meme that will reach the frontpage.

This will get X and angry letter from Coke, which they'd rather avoid.

And again, none of that is really good, but it is based on the fear of how normal consumers who see that meme will alter their purchasing decisions because of it. It's how the free market works in our particular hell world.

More comments

I think my point here is that these have never, actually, been different things in practice.

Libertarian types talk about the invisible hand as though it were the abstract ideal case where every consumer has access to every possible product and perfect knowledge to make the best choice for themselves and products only ever succeed or fail based on those choices.

But they also invoke the invisible hand to justify real things that happened in real markets, which never, ever work like that.

Those two version of the term are inextricably confounded with each other already, at least in political discourse.

So it's an isolated demand for rigor if you point at the market responding to things you don't like and say 'that's not the invisible hand, there's real politik involved that's different from the ideal hypothetical case that term refers to!', then the next day invoke the invisible hand to justify some outcome of the market that you like.