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Notes -
Gamergate 2
A week or 2 ago, someone made a Steam group called Sweet Baby Inc Detected. This group exists to let people know which games have involved the consultant company Sweet Baby Inc.
Sweet Baby inc is a company that seems to be dedicated to adding more diversity to video games, and many people believe their involvement makes games worse.
This heated up when an employee of Sweet Baby Inc tried to get people to report the group and it's founder in hopes that they get banned
This has been in my youtube and twitter feed quite a bit in the past couple weeks. Mostly it's accounts of employees behaving in similar ways as the above tweet.
I don't really play AAA games very much, so the actual effect of Sweet Baby on those games is not very salient to me, but when reading and hearing about it, I can't help but notice that they usually aren't giving many examples of of aspects of these games that people really think are bad because of Sweet Baby. In fact, before this controversy, the main thing gamers were complaining about was in-game transactions.
What people are mostly talking about is how their employees conduct themselves on social media. And even though the way they often conduct themselves is unprofessional and dumb, It's also understandable when there's a hundred thousand people telling you how bad your work is and trying to stop people from doing business with you.
What are your thoughts?
Let me illustrate by talking about a game that I was very interested in, bought, and turned out to be shit. This has nothing to do with SBI directly.
For those who don't know, the Payday series is co-op crime shooters, think first-person GTA without cars and with friends. You get heists, objectives to complete, you can do stealth or go loud etc.
Payday 2 was excellent, it still has a strong playerbase despite being released over a decade ago. I played quite a bit of it.
So they announced Payday 3 and I was ready. The initial guff I got from beta testers was that teh game was a bit janky (somewhat to be expected) and the female models had gotten ugly. There were a couple people whining about "diversity" and shit, but nobody really cared if the game was good.
Narrator voice: The game was not good. They made it permanently online, meaning you had to be connected to their servers, even to play alone. You needed a new launcher and a special Starbreeze account. And their servers didn't work. And the whole structure of the game was just......bad. It wasn't fun or engaging. Just a joyless grind-fest with no rewards. If you could even get in to play it, which you couldn't for the first three weeks of release. The relative fatness of the female characters was the least of anyone's worries. Frankly, the models weren't that bad.
The playerbase cratered after an initially decent start. Within a few weeks, the number of people playing had dropped 99%.
The CEO of Starbreeze just lost his job for his role in this abortion.
And yet, lots of people who didn't play the game defend it against people who did by claiming that they just hate diversity.
It's not about the uglier female models. That's just a symptom of a deeper problem. When you see that in a game, it indicates that the game wasn't meant to be good, it was meant to tick the DEI boxes. IDGAF about the female models in isolation, but I have a very strong association between obvious political choices in games and shit games. I gave the game a shot, ignoring the trolls whining about unimportant things like how fat the females are now.
Now I'm out forty bucks and I have a game that is worse in every single playable way than its predecessor. Because the studio decided that chubbing up the female models was more important than making sure the servers were functional for a permanently online game.
DEI, not even once.
https://www.ign.com/articles/starbreeze-ceo-out-after-payday-3-disaster
I think this is why people are really using DEI. It’s a great way to deflect attention and criticism from your story or game because any time someone says they don’t like the product, you can always default back to “the fans are just mad about inclusion.” Which means you don’t have to spend time producing something fun or good — which takes time and costs a lot of money — and still get people to buy it and even defend it.
That explanation doesn't work because in many cases "this game / book / movie / comic wasn't made for you, chud" comes way before it's anywhere close to finished.
It also makes no sense to blame it on unwillingness to spend money - never played Payday, but cheaper indie games do better numbers than this for a much lower budget, and if they wanted easy money for little investment, they'd resell the previous one with updated assets, and call it a sequel. The success of these artistic and semi-artistic projects generally isn't about the money in itself, it's about catching lighting in a bottle. You need a good team, that wants to put something out, and works well together. This is hard in the best of times, as several well-funded corporations found out upon being beaten up and having their lunch money stolen from them by a well functioning startup. But wokeness adds another layer of issues, it's hostility to meritocracy will result in losing key talent via "who needs this asshole, we'll just hire someone more agreeable", people being terrified of providing necessary negative feedback, and will attract the worst kind of social climber.
This is why JTarrou's example is so good. The wokeness that one needs to look out for isn't necessarily the wokeness in the game, I'm pretty sure a good woke game could be made, it's wokeness on the team that's the issue. The two will obviously be correlated, but conflating them let's people dismiss the issue via 2rafaesque arguments.
The fuck of it is, they kinda were doing this before Payday 3 to begin with. I might have to dig up this one video talking about the history of Payday 2, but in short, from my memory: Overkill/Starbreeze put out the game, made a shitload of DLC for it, tried to put it behind them as they focused on a new Walking Dead licensed game and their own snazzy VR headset project, those two things failed hard, so they went back to Payday 2 and cranking out DLC for it just to raise money to keep the lights on (complete with new "complete editions" to save you the hassle of purchasing the million DLC packs separately). I don't know why they even bothered with Payday 3 if they were going to go back to supporting 2, which did kind of make them a lot of money anyways.
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