site banner

Small-Scale Question Sunday for March 17, 2024

Do you have a dumb question that you're kind of embarrassed to ask in the main thread? Is there something you're just not sure about?

This is your opportunity to ask questions. No question too simple or too silly.

Culture war topics are accepted, and proposals for a better intro post are appreciated.

3
Jump in the discussion.

No email address required.

It seems that most of the work that real estate agents do is finding clients. How does that work? If I want to sell my house, it's not hard to find a real estate agent. I can contact one in two minutes. For real estate agents to be spending so much effort finding clients, there has to be a large pool of people who want to sell their houses but for some reason don't have real estate agents yet. How can that be? What are real estate agents actually doing?

They work their personal networks, chat with friends of friends and let people know they are available. They tend to specialize in certain neighbourhoods so they can join social groups in that area. People are a lot more comfortable if they have some social connection to the agent, or if they get a referral from someone. Some of them actually are also Uber drivers so they can chat with locals and find out who may be interested in selling.

There are also some very underhanded tactics. Back in the day there were real estate agents who paid black women to push strollers around neighbourhoods to convince people it was time to sell. Also things like talking to lonely seniors and convincing them to sell.

Do you have a source on said underhanded tactics?

https://en.wikipedia.org/wiki/Blockbusting

from the link,

The tactics included:

  • hiring black women to be seen pushing baby carriages in white neighborhoods to encourage white fear of devalued property
  • hiring black men to drive through white neighborhoods with their radios blasting
  • hiring black youth to stage street brawls in front of white homes to generate feelings of an unsafe atmosphere
  • selling a house to a black family in a middle-class white neighborhood to provoke white flight, before the community's property values decline considerably
  • saturating the neighborhood area with fliers offering quick cash for houses developers buying houses and buildings, leaving them unoccupied to make the neighborhood appear abandoned – like a ghetto or a slum