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It seems that most of the work that real estate agents do is finding clients. How does that work? If I want to sell my house, it's not hard to find a real estate agent. I can contact one in two minutes. For real estate agents to be spending so much effort finding clients, there has to be a large pool of people who want to sell their houses but for some reason don't have real estate agents yet. How can that be? What are real estate agents actually doing?
They work their personal networks, chat with friends of friends and let people know they are available. They tend to specialize in certain neighbourhoods so they can join social groups in that area. People are a lot more comfortable if they have some social connection to the agent, or if they get a referral from someone. Some of them actually are also Uber drivers so they can chat with locals and find out who may be interested in selling.
There are also some very underhanded tactics. Back in the day there were real estate agents who paid black women to push strollers around neighbourhoods to convince people it was time to sell. Also things like talking to lonely seniors and convincing them to sell.
Do you have a source on said underhanded tactics?
https://en.wikipedia.org/wiki/Blockbusting
from the link,
The tactics included:
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