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Culture War Roundup for the week of April 15, 2024

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Like many people, in the summer of 2016 I signed up for "Pokemon Go." I'd previously spent a couple of months playing Niantic's "Ingess" and though it got me out walking a bit, I lost interest in less than a year. I hoped Pokemon Go might help me re-gamify my preferred approach to light cardio. However, the game servers were apparently potatoes so after the first day, I never played again.

When the COVID pandemic hit, I took up walking again, and decided to give Pokemon Go another try. I was far from alone; the game's revenue went from $650 million in 2019 to over $900 million in 2020, only to drop off just as steeply in 2022. It did tend to keep me out walking longer than I otherwise might; I've now been playing the game for 30-60 minutes daily for a couple of years, in conjunction with my exercise regimen.

The game itself is aggressively mid. I've only played through one mainline Pokemon game (Diamond, if you care)--because I felt like I ought to have played through at least one Pokemon game, given their popularity. But I gather that if you're a real Pokemon afficionado, Pokemon Go ("PoGo") is borderline offensive in its implementation. The Pokemon formula is catch-and-brawl, but while the "catch" portion of PoGo is basically adequate, the "brawl" portion is genuinely terrible.

The explanation is, essentially, "Niantic." Ingress, the game on which PoGo was built, seems to have existed primarily to gamify pedestrian data collection for Google Maps. Niantic spun off of Google in 2015, but has kept its "data collection" DNA; one thing PoGo players can do to advance in the game is scan locations with their phone cameras and submit the info to Niantic. Publicly, Niantic is always talking about finding ways to improve the "get outside and gather with others" aspects of the game. Some changes made during the pandemic allowed players to gather more virtually, and these were hugely popular; when Niantic rolled these changes back, the playerbase revolted and Niantic partially restored the functions (while making them more expensive to use).

Well, this is all pretty boring corporate stupidity, so far. Not many serious culture war angles; it's a game targeted at Millennials and their kids, and it's barely playable outside of fairly densely-populated cities, and beyond that the company behind it had more "big data" DNA than "makes fun games" DNA. PoGo is successful, truly, in spite of itself. None of Niantic's other offerings have ever really taken off as they'd like.

And then today, everyone got new avatars.

Previously, the game had two base avatars--a male and a female. These had slightly different, but mostly overlapping, clothing options. Beyond that you could set hair, skin, and eye colors. You could freely switch between male and female.

There are several things I noticed immediately about the new avatar system. First, there is no longer any distinction between sexes. Rather, the system offers a number of body "presets" as well as a custom body slider. All of the bodies are monstrous; 75% are noticeably obese. The sliders do nothing to address this. All settings are vaguely androgynous; a slender female waist or strong male chest are simply out of the question. Many new faces and hairstyles are available (albeit none with facial hair), and all are creepy and doll-like.

Skin and hair color options have also changed. Most of the options are weird and strictly inferior to past options (avatars can no longer have striking red hair; a dull auburn is as close as it now gets). "White" skin comes in "pasty" or "jaundiced" only. But especially weird--the selection palettes appear to just be randomized. They do not cluster dark skin with other dark shades, or light skin with other light shades--it's just a mess of brown tones, in no particular order.

The clothing--most of which players must purchase using premium in-game currency--hangs oddly; every pair of pants looks like someone is wearing an overloaded diaper. Every shirt hangs like drapes. Previously "sexy" clothing now just looks ill-fitting; muscular male outfits are now vaguely flabby, curvy female outfits are flat or distended.

Discussion has raised a variety of points about Niantic possibly recycling assets to cut costs, or relying on AI conversions, or seeking to tap the Fortnite crowd with more Fortnite-esque physiques. Memes are dropping. Complaints are dropping. Waistlines are dropping. And dropping. And dropping.

Theories, too.

I don't know what will happen next. It doesn't matter very much to me, except insofar as I have a distinct preference against the new avatar system. But the culture war angle just seems so glaring. Perhaps because of the target demographic, though, I don't see a lot of discussion of it. I kind of assume that Niantic is ready to deploy the "racists and transphobes hate the PoGo update" press releases, though I haven't seen one yet. But basically everyone hates the body updates, even if they are glad to have more hair options. I think my favorite comment on reddit was here:

"As a nonbinary player I always wished they'd remove genderlocked customization"

One finger on my monkey's paw curls inward

It would also be interesting to know more about what's happening internally at Niantic--like if the work here was done by AI, or by diversity hires, or what. I've heard completely unverifiable rumors that Niantic management is outrageously out of touch with reality but also petrified to kill their golden goose, so it is hard for me to imagine them green-lighting these changes without culture war blinders on. But maybe they really are just terrible at their jobs?

Well, there's your tempest in today's teapot. Such a small thing! And yet so clearly intended to make the game less pleasant to the San Francisco outgroup. Perhaps I will rethink my position on the possible existence of microaggressions.

I wake up -> there is another psyop. Thanks for the post, I'll be sure to skim /vp/ for funsies for a couple days now.

As someone who actually played PoGo before I got locked out of it, for me this is 95% in line with my interpretation of Niantic's total mismanagement of the game. The gender removal is the only real brow-raising part, but even then I vaguely remember that the in-game clothing store was a thing, and it was gender-locked to hell - many gender-exclusive items had no genderswapped version and about the only unisex things were the accessories. I can squint and see a parallel universe where lifting that restriction is a net positive thing, but modern Pokemon-related things are not known for enjoying extra bare minimum work to make the transition (pun not intended) actually work, and it wouldn't be their first mind-boggling fuckup with models anyway.

I've heard completely unverifiable rumors that Niantic management is outrageously out of touch with reality but also petrified to kill their golden goose

PoGo is the definition of "failed potential" in all respects, including this one. Even as jaded as I am I'm willing to believe this is mostly sheer, genuine incompetence, ticking the boxes with as little effort as possible. Actual directed effort to advance CW causes seems far beyond the corpses propping up the game's steering wheels.

Tangential but in its time it really opened my mind to how little effort is required to run an almost literal free money printer (and still fuck it up from time to time), as well as how shit a game can get before I drop it in disgust because I still think the core gameplay loop of "walk around, collect pokemon" is genius and at one point it was almost the only thing that forced me to walk out and interact with my local community. It really is a milestone in gaming, just not in the usual way.

I’m placing my bets on incompetence. Is this really different than Oblivion’s potato faces? I understanding is that was an outsourcing problem. Something about FaceGen.

Really, this comes down to whether you think Niantic could culture-war their way out of a paper bag.

If what you say about locked accessories is true, this was probably seen as the cheapest way to double the number of custom options available to each player.

I would take the other side of that bet. What makes it different than Oblivion's potato faces is that they already had good art, and replaced it with bad art. The difference is not subtle, so a lot of people knew in advance that the new art was bad, which would obviously undermine any plausible benefits to the change. Nor is there any serious technical challenge to hide behind; these are low-fi models and textures implementing what is probably the single best-understood and simplest-to-implement 3d art style there is. There's a DEI entity being paid by the company to propose CW changes to the game, and this matches quite well to a DEI change. Having been involved in the sausage-making for DEI-mandated changes to video game art in the past, that's what this looks like to me.

If what you say about locked accessories is true, this was probably seen as the cheapest way to double the number of custom options available to each player.

I'm sure that's roughly accurate to how they sold it to management. From experience, my guess would be that the artists got their marching-orders from management, decided it wasn't worth fighting, and did exactly what they were told with full knowledge that they were making trash, given that the alternative would involve a direct threat to their employment for a ~zero-percent chance of achieving anything. Your boss paid money for the bad advice because it's the bad advice he wanted. Having paid for the bad advice, he's not interested in you telling him that it's bad. Shut up and push the buttons, art monkey.

Having been involved in the sausage-making for DEI-mandated changes to video game art in the past

I would love to see an effortpost on that sometime, if you're up for it.

This thread might be of interest to you. I'd be happy to elaborate if you have further questions.