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This weekend, I witnessed the Vibe Shift firsthand.
When we met for lunch, my mother’s first topic was the DNC. Who spoke and how great they sounded. How excited she was about the whole thing. She corrected me on “Comma-lah’s” name, which I’d apparently been mispronouncing, and used that as a springboard to discuss Kamala t-shirts. She didn’t mention that watching the DNC had been inspiring enough to get her volunteering to write postcards and stuff mailers. It was clear that she was all-in on the program without ever discussing policy—or even Donald Trump.
Dad chimed in a couple times to note that the overall messaging was much more positive, except for Bernie Sanders, who sounded unchanged from the last ten years. He appreciated this. I’d say he represents a section of the populace with immense distaste for Trump, but a comparable disdain for politicians who spend too much time talking about the man.
I had been under no illusions that Mom would vote anything but Democrat. Dad, not so sure; I’d have given good odds of a protest vote if the Libertarian candidate wasn’t such a non-entity. More likely that he abstained. But the last couple weeks appear to have left him much more comfortable voting D. The same has to be true for Mom, too, as I never saw this level of enthusiasm for anything Biden did or said.
That’s the Vibe Shift: apathy to enthusiasm.
It doesn’t take a coordinated blitz of friendly op-eds, since my parents were getting this straight from the TV. It doesn’t take an iron grip on that TV presentation; the DNC herds their cats, but they can’t convince Bill Clinton to get off stage. And it doesn’t even take a winning policy slate. The Democrat base, the casual never-Trumpers, maybe even the grillpillers? They’re just glad to have a candidate under the retirement age.
If we are talking vibes and just random anecdotes, then republicans are very excited about the RFK and (to a lesser extent) Tulsi endorsement. Both RFK and Tulsi are big in the Rogan orbit. Could help Trump and helps with enthusiasm. Listen to the roar of the crowd when RFK walked on stage Friday in Arizona. That’s vines.
The fact that RFK is the counter enthusiasm on the R side is sad and desperate. We’re not building enthusiasm anymore to build the wall or drain the swamp or even fight inflation. It’s a crackpot lefty further watering down any sense of conservatism.
What are the conservatives even conserving anymore? We don't really have a way of life to conserve that actually has principles and promotes belief in God. Churches have been hollowed out, the lifestyle of most 'conservatives' in America is nothing but rural poor people indulging in thoughtless moment to moment hedonism.
Conservatism as a project has clearly failed, as far as I'm concerned. The right needs to move away from this idea of conserving a past which is gone, and move towards building virtues and morals in culture that don't exist anymore.
I think conservatism as a popular movement is quite minimized, yes. But as an intellectual movement with real political force, it endures.
Say what you will about Project 2025, but The Heritage Foundation isn't going anywhere. And, besides AEI, it is the most influential think tank on the right. Furthermore, thinkers like Deneen are on the up in conservative intellectual circles currently. Now, are "conservative intellectual circles" going to amount to much more than bespectacled dudes smoking cigars and mentally masturbating about a benevolent dictatorship? Probably not, but they will continue to exist. The whole point of conservatism is that it functions even as a small minority. It's a movement based around not doing much and doing that slowly.
The popular right wing movement is going to be the Techno-Libertarianism of Peter Thiel and his greater orbit. I mean, that's why JD Vance got the VP pick. It's a seductive movement because it attracts big money and top human capital, but I worry that it lacks any appeal to women and, more broadly, families. Thiel himself is a gay transhumanist. Nothing wrong with the gay part and nothing currently wrong with the transhuman part, but, taken together, this is hard for the Nebraska insurance salesman and his 2nd grade teacher wife to really get behind they did with Reagan.
The competing popular movement is Club For Growth et al. While pro-growth is a very broad and appealing economic argument, it comes with some thorny social baggage. Close to open boarders, offshoring. It offers nothing in the way of "community cohesion" or "social order" which, while highly vibes based, are important for a conservative inspired movement.
While they're are certainly fights to be fought on the right, I have more (vibes based) confidence they'll figure it out. This is because the left is trying to decide between actual statist communist and explicit racism as its number one priority.
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