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Suppose communism is bad (if you think it's good this isn't addressed to you but sure feel free to chime in). How do you teach normies this?
I mean the kind of normie who lives in a world where powers far beyond them do incomprehensible things like set the prices of stuff in the store, so that some of the stuff they really want is too expensive for them, but look, the store is full of that stuff, so somebody has all this stuff but they're not letting them have it except for way too high a price, those greedy assholes.
And then you try to explain to them how markets work and how prices come to be and it all just comes across to them as some weird bootlicking apologism because they're simply not on that level.
Is there a more "down to earth" approach that is needed? Normies who have deeply internalized rules of decency and ideas of "thou shalt not steal" (often normies with religious backgrounds) seem to naturally be anti-communist.
Now I'm sure some of y'all here (you know who you are) will say these people basically just need to be oppressed because if they have their way civilization is destroyed and everything is shitty for everybody, but if you oppress them then they complain but otherwise you have a civilization that hums along. But I hate this, I feel like there has to be a way to make society work that doesn't require telling a huge segment of the population "stfu and get in line or we're putting you in a cage". And I mean obviously violent (as needed) enforcement of civilized norms is necessary, but I notice there are a lot more people who are sympathetic to communist ideas than are actual active criminals. My point is more about these people, not the active criminals (who I support putting in cages)
Is there really no way to get through to people other than to just tell them shut up and take it because we're trying to run a civilization here
I think the surest path to success is to play dirty. Play the man and not the ball.
Make communism look creepy and weird. Hammer home imagery of some fat, ugly blue-haired woman, or this soyboy: https://pbs.twimg.com/media/DIbHYhPVoAEIxzs.jpg
Then dive deep into Beria's sex crimes and pedophilia, Mao's sex crimes and venereal diseases, his rotten teeth... Establish that communism is led by losers, it's run for losers and makes winners into losers. Dive into the gruesome crimes of NKVD officials, the torture, the encouragement of children to report on their parents. Focus on how everything was broken, how Soviet televisions exploded from time to time, they couldn't get anything done correctly... Imply that the benefits of communism flow solely to a class of ugly, bald, fat middle-aged men who are the best connivers and plotters. It doesn't need to be coherent that we're casting communists as ineffectual weaklings and dangerous criminals, this isn't a rational argument but an aesthetic one.
Resist at all costs the urge to glamourize it as a mighty dragon that we have slain. No Command and Conquer Red Alert 3 memes. No World in Conflict cutscenes or Soviet military parades. Choke out all evidence of vital energy and coolness.
Amazon's Man in the High Castle was supposed to be anti-Nazi but it made Nazism look cool. They had supersonic jet travel, H-bombs, sick uniforms, big strong men marching in columns, enormous halls, the vigorous and manly Obergruppenfuhrer Smith. Lots of Nazis liked the show (or the 5 minute edits made of it), they skipped the boring bits about how eugenics was so bad and the angst of women and gays. No amount of hamfisted 'oh the Nazis go around destroying American monuments and eventually retreat from America for no good reason' could undo the damage those few minutes showing the Volkshalle did.
I think emphasising the emotional tone of the imagery is an important point. I don't think tankies would exist if the yellow hammer-and-sickle on the red flag wasn't such a striking image, or if Katyusha wasn't such a banger, or if there weren't those giant statues of Lenin, or if socialist realism wasn't a recipe for such great posters. No one wants to drape themselves in the imagery of a pathetic loser - they want to drape themselves in the imagery of strength and purpose. The same aesthetic ingredients that make Red Alert such a fun game also make Soviet or communist ideology appealing.
Communism today still has a lot of left-over cachet from the Cold War, where it was perceived as the alternative to Western capitalism and liberal democracy. If you don't like the current system and want something else... it's there. I don't think it made it to the main blog (frankly I think the ACX readership has very questionable taste in book reviews), but the 2024 ACX reviews included Fundamentals of Marxism-Leninism, which I thought helped to convey the way that it was the default alternative. If you didn't like capitalism, it was the natural place to go.
In the current moment, memory of Cold-War-era horrors is fading, and surviving communist states from that era are either dismissable or have reformed in less communist ways (most obviously China, of course, but modern Vietnam is probably a more typical example), but there's still a lingering sense that communism is the alternative.
The combination of that status as the most prominent alternative, a really cool or appealing aesthetic, and a simple and intuitive pitch makes it relatively easy to sell.
The cruel irony is that rather than being an alternative to the potential failures of capitalism, Communism merely fortifies all of those failure modesand traps them into a single funnel that's certain to fail. You don't like being exploited by any number of employers? Now there's only one employer who will treat you even worse, and you can never quit your job!
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