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naraburns  nihil supernum  3yr ago (text post)   32010 thread views

Culture War Roundup for the week of November 21, 2022

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How many big advertisers will permanently defect if Musk does not cave to the pressure groups

All of them. The big advertisers all use a few advertising agencies, who are all run by the same activists who run the ADL and the SPLC.

why would a huge company like IBM or Apple need or care about an agency?

Apple uses TBWA, a division of Omnicom Group. IBM uses Oglivy and Mather.

why couldn't they just contact musk and buy ads? I'm sure they don't need a middleman. Maybe in the past they did need an intermediary but I don't see why this would be an impediment now.

there is a form to contact Twitter to buy ads

https://business.twitter.com/en/form/contact-us-mobile.html

People said the same sort of thing when we were talking about cloudflare and kiwifarms, and I'm not really sure what to say to describe the pressure these groups impose other than gesture wildly at every Manipulating Procedural Outcomes essay.

Yes, it's possible for the CEO-king of Apple to say "fuck those guys, we're going solo", but this doesn't happen in practice even when men like the Cloudflare CEO commit to it in advance. That's because none of them have that much control over their own companies, and the procedures used to make internal decisions are all dominated by a party cadre that doesn't have the interests of the company in mind.

I can't imagine any set of orders Tim Cook could give his VPs that won't be met with replies of "yes sir, advertising and public relations will get right on studying the feasibility of that sir. They'll have an answer for you within four to six weeks."

This kind of thing happens again and again, and every time people are somehow surprised by it. Can you suggest any way I could talk about it that would make it click for people?

Cloudflare was likely told they would face the kind of boycott Musk is facing if they continued to provide service to KiwiFarms.

Who would have pull over both advertising and DDOS protection demand that they can push the biggest players around like that?

I call them "Left, Inc." An interlocking set of NGOs, journalistic entities, and corporate departments.

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