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Why are advertisements for AI so bad?
There's one running during football games where a coach is, I think, supposed to be picking players for the draft. And he starts asking the AI to give him the linebackers with various traits, then asks for the ones with "strong leadership abilities." And that is OBVIOUSLY A TERRIBLE QUESTION to ask AI! All an LLM could maybe do is search news articles to see if any have been called out for it, but in all honesty I'd expect it to tell me "yeah no can do boss." Like there's probably a lot of useful things an LLM can do for NFL draft prep, but asking it to assess intangibles is not one of them!
And there have been others just the same. Apple ran a series of ads where employees used AI to just not do their jobs. Like a producer using it to summarize a script that she then agrees to buy (the benefit being that she didn't get caught not reading it). Or using it to pretend to participate in a meeting you aren't prepared for, or reply to emails. And the impression I get out of it is that as an employer I would not want my employees using AI to make it harder to see if they're doing their jobs.
It just seems like they're giving terrible examples of awful and irresponsible ways to use LLMs which will almost certainly lead to disappointment and disillusionment.
I recall one that featured an unprepared book club hostess "cunningly" asking an LLM just before the guests arrived to "suggest themes for discussion for the book Moby Dick".
What level of pretentious sub-midwit is that marketing towards?
George Costanza?
Actually perfect example. Exactly the kind of guy who would find himself hosting a classic book club, while being so generally ignorant that he couldn't fake up "Moby Dick is an allegory for obsession and revenge".
I was specifically referring to the book club episode where he tried to get out of reading Breakfast at Tiffany's by watching the movie.
lol what? It's faster to read it than watch the movie. Though I'm guessing the gag is they diverge quite a bit.
George, Paul is gay
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It's like the marketing is meant to tell you: hit defect, everyone around you is about to become fake and gay, you might as well defect early and reap some measly social prestige benefits quickly before this kind of thing becomes so well known that all meaning is destroyed forever.
Holy cow THIS.
Cluely's very clueless ad was the Reductio ad absurdum of this particular message.
"Use AI to cut corners on tasks you are ostensibly supposed to enjoy in order to gain, I guess social credit among people who will somehow not mind that you used AI?
No, can you show me the AI directly enriching my life? Making me wealthier? Cutting out tasks that I don't enjoy and nobody else relies on me to perform?
Perhaps the actual goal of the ad is what you suggest. "All your friends are going to cheat with these tools, don't be the sucker who is left out!"
Look, I don't even mind the concept of using LLMs as the enhanced Google replacement. I just hate that 'hype' is built around use cases that are not actually improving my general day-to-day experience, and if EVERYONE ELSE stats using it that way, might degrade my experience!
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