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'His legacy is cringe': how Charlie Kirk became a meme among the young – even his supporters
It is gratifying, though unsurprising, that Kirk's death did not kick off a wave of revenge killings and mass violence, as fedposters fervently predicted. Regardless of what the Guardian's experts say, it was reasonable to deploy cancel culture against the most gleeful celebrators of Kirk's death. Killing people you disagree with in a democracy is bad, and celebrating it shouldn't be accepted. But the right clearly pushed their chips in too far trying to martyrize the guy and now his legacy is incomprehensible memes that have nothing to do with his life or message. Turning Point was always aimed at zoomers, and their verdict is in. There are probably a bunch of them who don't realize Kirk was a real person. And the less said about Erika the better.
As a side note, there are a whole bunch of retarded conspiracy theories around his death, because we can't accept that a guy could just be shot by a lone nut despite multiple videos. Even JD Vance isn't immune.
Zoomer humor might have done it eventually anyway, but the right wing reaction to his death was definitely a major catalyst. The ridiculous over the top cringeposting (such as people going like "this means war!") was not serious behavior. It was the behavior of people more obsessed with signaling how Cool and Brave they were to their audiences and like-minded peers. Throw in the conspiracy theories claiming that some trans witch coven, or Israel, or whatever other nonsense besides the literal guy who is on camera in the area who used his own family's gun and admitted to it to people in his life shortly afterwards, and how was it not going to become a joke?
If you act like a fool, people treat you like one. The reaction was ridiculously over the top, and that engineered its own mockery. They tried to force a martyr but that doesn't work easily when you're in a personal responsibility country and the lone wolf culprit is quickly caught and brought to justice. You can't form a meaningful protest or statement against anything, the killer was arrested the second he was found! There's no ongoing injustice to sustain anger against, unless of course you make shit up.
The only reason George Floyd worked even a little is because police are a government organization so blaming it on "policing" as a whole is reasonable in the minds of ordinary idiot citizens who don't actually understand how government works and that police departments in the US are highly compartmentalized from each other. And even that response was so large because COVID, people were bored and wanted something to do. You can't do a COVID era campaign in a non COVID time.
And as history has shown us, this was cringe. Incredibly cringe. His death is a meme because even his fans and allies (looking especially at those like Tucker Carlson claiming Israel killed him at the funeral, Candace Owens, and even as you pointed out Vance himself) couldn't help themselves from being cringe. That's why we got incredible jokes like this.
Just to add finally, this was pretty much unpreventable. The right wing media atmosphere now is tuned to making outrage slop, and pivoting on a dime to being serious is just not happening. Internet pundits can't take his death seriously, because the slop machine is on full throttle.
I grew up in Arizona. It upset a lot of people and was really, really gruesome. Edgy hasan orbiters were outright gleeful about it right after. I think it’s a lot more ‘cringy’ to make memes about a widow trying to carry on in public life after her husband gets murdered in plain view. I don’t get seeing a public figure get murdered and thinking it’s odd people try to find good things to say about them.
It also makes 0 difference whether it was a lone wolf. You seem to forget that this was less than a year after the attempted assassination of Trump. There was a real feeling that a cycle of violence was beginning. Thankfully that did not come to pass, but a lot of the ‘martyrdom’ was coming from ‘why exactly was a somewhat edgy college debater murdered?’ and ‘why are people snidely saying he deserved to be murdered?’
I'd also mention that in other similar situations the normie woke-adjacent line of thought is usually that people mourn in all sorts of different ways, you don't know what they're going through, it's petty and cruel to openly mock and criticize their attitude etc.
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