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Culture War Roundup for the week of July 6, 2026

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'His legacy is cringe': how Charlie Kirk became a meme among the young – even his supporters

Audio of the gunshot that killed him has become a TikTok meme, as have ironic reposts of the apparent AI-slop song We Are Charlie Kirk, which was originally created as a posthumous tribute. He was the butt of a crude joke during the Netflix roast of the Hollywood star Kevin Hart in May. The next month, a viral tweet encouraged people to take “a shot” in his honor on Juneteenth. And a trend known as “Kirkification” has emerged, in which internet pranksters superimpose his face on to unlikely images, such as the Mona Lisa, a woman in a bikini, or Jeffrey Epstein.

This contemptuous, at times nihilistic humor marks a dramatic shift from the period immediately following Kirk’s death in September, in which conservatives sought to suppress criticism of the late Maga luminary. Hundreds of people were fired or otherwise disciplined for denouncing him (which has since resulted in several settlements over alleged first amendment violations). The attempted censorship actually intensified the satirization of Kirk online, said Alex Turvy, a media sociologist and author of an upcoming book about internet culture, Memes in the Machine.

“For the first few weeks, the only safe thing to say was praise,” he said. “When you mandate reverence on a medium built for irony [the internet], you don’t freeze the image, you load the spring. A lot of the mockery was that pressure releasing.” Previously, it used to take years for tragedies to become fodder for cynical internet humor (9/11 being one example). With the power of generative artificial intelligence and image-doctoring, however, Kirk was meme-ified in a matter of weeks.

It is gratifying, though unsurprising, that Kirk's death did not kick off a wave of revenge killings and mass violence, as fedposters fervently predicted. Regardless of what the Guardian's experts say, it was reasonable to deploy cancel culture against the most gleeful celebrators of Kirk's death. Killing people you disagree with in a democracy is bad, and celebrating it shouldn't be accepted. But the right clearly pushed their chips in too far trying to martyrize the guy and now his legacy is incomprehensible memes that have nothing to do with his life or message. Turning Point was always aimed at zoomers, and their verdict is in. There are probably a bunch of them who don't realize Kirk was a real person. And the less said about Erika the better.

As a side note, there are a whole bunch of retarded conspiracy theories around his death, because we can't accept that a guy could just be shot by a lone nut despite multiple videos. Even JD Vance isn't immune.

Zoomer humor might have done it eventually anyway, but the right wing reaction to his death was definitely a major catalyst. The ridiculous over the top cringeposting (such as people going like "this means war!") was not serious behavior. It was the behavior of people more obsessed with signaling how Cool and Brave they were to their audiences and like-minded peers. Throw in the conspiracy theories claiming that some trans witch coven, or Israel, or whatever other nonsense besides the literal guy who is on camera in the area who used his own family's gun and admitted to it to people in his life shortly afterwards, and how was it not going to become a joke?

If you act like a fool, people treat you like one. The reaction was ridiculously over the top, and that engineered its own mockery. They tried to force a martyr but that doesn't work easily when you're in a personal responsibility country and the lone wolf culprit is quickly caught and brought to justice. You can't form a meaningful protest or statement against anything, the killer was arrested the second he was found! There's no ongoing injustice to sustain anger against, unless of course you make shit up.

The only reason George Floyd worked even a little is because police are a government organization so blaming it on "policing" as a whole is reasonable in the minds of ordinary idiot citizens who don't actually understand how government works and that police departments in the US are highly compartmentalized from each other. And even that response was so large because COVID, people were bored and wanted something to do. You can't do a COVID era campaign in a non COVID time.

And as history has shown us, this was cringe. Incredibly cringe. His death is a meme because even his fans and allies (looking especially at those like Tucker Carlson claiming Israel killed him at the funeral, Candace Owens, and even as you pointed out Vance himself) couldn't help themselves from being cringe. That's why we got incredible jokes like this.

Just to add finally, this was pretty much unpreventable. The right wing media atmosphere now is tuned to making outrage slop, and pivoting on a dime to being serious is just not happening. Internet pundits can't take his death seriously, because the slop machine is on full throttle.

I grew up in Arizona. It upset a lot of people and was really, really gruesome. Edgy hasan orbiters were outright gleeful about it right after. I think it’s a lot more ‘cringy’ to make memes about a widow trying to carry on in public life after her husband gets murdered in plain view. I don’t get seeing a public figure get murdered and thinking it’s odd people try to find good things to say about them.

It also makes 0 difference whether it was a lone wolf. You seem to forget that this was less than a year after the attempted assassination of Trump. There was a real feeling that a cycle of violence was beginning. Thankfully that did not come to pass, but a lot of the ‘martyrdom’ was coming from ‘why exactly was a somewhat edgy college debater murdered?’ and ‘why are people snidely saying he deserved to be murdered?’

I think it’s a lot more ‘cringy’ to make memes about a widow trying to carry on in public life after her husband gets murdered in plain view. I don’t get seeing a public figure get murdered and thinking it’s odd people try to find good things to say about them.

Yeah and that's old fart behavior. People joke about 9/11, and suicides, and all sorts of other dark crap. Wanting to be immune to it is another form of cringe and invites even more jokes. This is part of why Kirk cringe snowballed, because getting upset at the youth's memes just make them meme harder.

It also makes 0 difference whether it was a lone wolf. You seem to forget that this was less than a year after the attempted assassination of Trump. There was a real feeling that a cycle of violence was beginning. Thankfully that did not come to pass,

Correct. The feeling was bullshit, people are paranoid idiots.

Incredibly cringe. His death is a meme because even his fans and allies (looking especially at those like Tucker Carlson claiming Israel killed him at the funeral, Candace Owens...

This maybe one of the most egregious examples of outgroup homogeneity bias I've seen in a while.

Yes, Candace Owens joined TPUSA claiming to have renounced her woke ways in 2017, but then she attempted a hostile take-over of the organization in 2024, got kicked out as a result, and seems to have been nursing a personal vendetta against Kirk's wife Erika ever since.

Meanwhile, Carlson and Hanania were only ever "allies" of Kirk in the sense that they were all ostensibly Republicans, A a party that both have been working to distance themselves from for some time now.

Your standards seem ridiculously high if "former employee of 7 years with such a clear crush that people gossip about it" and "guy who literally spoke at Kirk's own funeral alongside the president" somehow don't count.

At that point who does?

If the BLM riots didn't discredit George Floyd, then it's farcical to say that the circus of Kirk's death discredits him. Right-wing George Floyd 'I can't breathe' memes are scrubbed off the internet, while Kirkist mockery stays online because of leftist bloodthirstiness.

Tu quoque?

Even George Droyd has been banned off most major platforms, including X. It's less about bloodthirstiness and more about who controls the censorship apparatus. Some left-wing employee at YouTube or Meta is the one deciding which accounts get pulled for "harmful content" and which are allowed to continue existing as permitted political expression.

If the BLM riots didn't discredit George Floyd, then it's farcical to say that the circus of Kirk's death discredits him.

"Discredit" is the wrong word entirely. Kirk has not been discredited by being turned into a meme, people still widely think it was wrong to kill him (as you can see by the fact his alleged killer is on trial and likely to be sentenced).

BLM was a largely serious reaction by people who mostly took themselves seriously. The Kirk aftermath was silly and hyperbolic by people who didn't even believe in their own words. People like LOTT or Steve Bannon saying "this is war" are not serious. They did not and have not picked up arms or done serious protests (of what exactly anyway? Robinson was caught). They claim war, and yet do nothing. They do not mean what they say.

This goes up to the highest levels even. When we have JD Vance searching for conspiracies to believe in, and guests at Kirk's own funeral making it into a joke, how is anyone else supposed to treat it seriously?

Wildly? Half of the left wing said it was a good thing, and that he deserves it. (The other says its a bad thing, but also deplores what he said, thus negating the virtue of the first.) Virtuous centrists are a rounding error.

Maybe you are sincere. But there are certainly players that are not, and I am tired of listening to the snide and back-biting commentary of the partisans of the other side. You take it seriously because a man is dead because he was killed for speech, a right that he had every freedom to exercise. Nothing can diminish that, although you've certainly tried.

Wildly? Half of the left wing said it was a good thing, and that he deserves it.

Comments celebrating his death were actually quite uncommon. They were so rare that the "Charlie's Murderers" site that was being passed around had to cast a web so wide for a decently sized list that it includes people saying things like I hope there isn't more violence in response, dark humor jokes, and comments literally saying it was awful he got shot. That's how far the digging had to go, it includes people who literally said it was bad the shooting happened but that they don't personally like Kirk and think it's hypocritical to care about him but not dead children. Outside of the generic internet edgelords who say edgy things about everything, there wasn't really much actual pro violence talk, and we can't take the edgy shitposters seriously given that they're edgy shitposters.

Of course if you choose to cast a ridiculously wide net of nonsense, you get a lot of fish. But most of them were not what was actually looked for. If you actually look at what political leaders were saying, anti violence was the general rhetoric from the left.

Come on. You're doing the thing that every edgy leftist is doing, and pretending that their not-so-subtle mockery wasn't concealing their glee at getting him. It does not convince, no more than 'in minecraft' is a defense against conspiracy. No comedian ever went on television and said that George Floyd was probably killed by a commie, and certainly no con was going around saying he deserved to die because he punched a pregnant woman (which is something he actually did.)

And yet, Kirk's assassination is deemed his own fault because of some amorphous harm to leftist causes, or something.

I'm not stupid. I can see the winks and the smiles. Your argument is unconvincing and insults the intelligence of anyone credulous enough to extend you the benefit of the doubt. The people who called him a Nazi have blood on their hands. People who use that word to rile up extremists to kill their political opposition have blood on their hands. If this isn't stoastic terrorism, it is at the very least 'turbulent priest' levels of wishcasting.

It is not too far to suggest that you have some infinitesimal part of his blood on your hands.

Come on. You're doing the thing that every edgy leftist is doing, and pretending that their not-so-subtle mockery wasn't concealing their glee at getting him

"If I substitute what you're saying with this imaginary thing you didn't say, it's just like you said the imaginary thing"

Yeah I guess so.

The people who called him a Nazi have blood on their hands.

Damn, not only are words dangerous they can kill too?

If this isn't stoastic terrorism, it is at the very least 'turbulent priest' levels of wishcasting.

Not a thing. It's never been a thing. You can tell because it's a modern invention for something that if it was real, should have been an established concept already. It's what gets said when people can't claim incitement (a legal term with actual standards) but still wanna whine about name calling or insults.

What's the last update you heard in the news about Goode or Pretti? Or is the slop diagnosis something that's only goes on direction, or only means something one direction?