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Wait a second, is this whole thing about a couple of videos on Dylan Mulvaney's personal Instagram account? I was assuming there was a tv commercial or Google ad or official Bud Light™ account post or something. I can't possibly imagine you follow Dylan on Instagram given your reaction. Did the Bud Light aisle at your local supermarket get stocked with Dylan Mulvaney commemorative cans? I could understand the anger if AB InBev decided to assault your senses while watching a basketball game, but you would have to go looking to find any of the objectionable content. Who gives a fuck?
I've seen those "if you don't agree with us, fuck you," ad campaigns. I don't really get that feeling from this one. I don't think it was ever meant to be seen outside of a targeted demographic. God, I can't believe I'm defending Bud Light here.
I do want to note this particular line from the article:
I can't believe we're in the kind of bizzaro timeline where alcohol executives defend themselves by saying, "We were just trying to sell alcohol to
minorsyoung people. Why is everyone so mad?"I will die on the hill that a very thin man in a bikini drinking bud light in his bathtub is not a woman in a bikini drinking bud light in her bathtub. Just because some people have absentmindedly skipped to 'okay now man=woman' does not mean I will subscribe to the changing ways of the world.
Sure but why does that impact you? Its just an ad for a demographic that is presumably not you.
I don't drink beer but if my favorite cider company did some ads with a NASCAR driver or Donald Trump or Kyle Rittenhouse or Ben Shapiro or whoever you think the opposite variant of Mulvaney might be then I just don't care. If they think aiming at a particular demo with a particular celebrity who is on the opposite culture war side to me helps their sales so what?
Its no skin off my nose. As long as they don't change how the cider tastes or how much it costs or whatever then they can market it however they please. They don't need to market to me, I already know I like it.
A society accepting what you see as a bad set of memes affects everyone. No man is an island.
The activists know this - that's why they went from "we just want to be left alone!" to "we need X, Y and Z to feel comfortable, fulfilled and validated".
"'You do you and I do mine" is at best an ideal that the temptations of actual power erodes or just an outright tactical lie to wear down opposing norms before instituting your own.
But does an ad targeted to a diffetent demographic do that, if said demo is already different?.
The people who would buy Bud light after seeing promoted by Mulvaney are presumably onboard with transness already no?
Society is not based on reason in the first place so I don't care what beliefs Bud light are exploiting or if they are true or not. Like i don't care if America truly is the greatest nation on earth in every third beer commercial or whatever. The truth doesn't matter. Its aimed at people who already believe it.
I don’t think any reasonable person thinks this demographic actually exists outside of like, 10 people.
The real story is probably that bud light is in decline, there isn’t really a way to fix that decline, and the head of marketing knows that and is trying to make it look good on her resume by attributing declining sales to transphobia. I don’t particularly care about that, but I do care that this is the one time my demographic can hit corporates with a boycott that hurts.
Why isn't the more parsimonious answer more likely? Bud light is in decline. They decide to market to a younger demo and pick a person to sponsor accordingly. The campaign was small it wouldn't cost much to test.
It boggles the mind that anyone would be so ignorant as to think that there are potential bud light buyers in support of trans.
As weird as this campaign seems to be, I'm not actually sure that's true. There's probably some traction with the seltzer, hard cider, hard lemonade crowd. Plus "you miss 100% of the shots you don't take," I guess?
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