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Culture War Roundup for the week of March 18, 2024

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Okay, I'll go.

The big news this weekend was that Trump had a rally and said that, should he not be elected, the U.S. auto industry would be overrun with cheap Chinese imports. He used the word "bloodbath".

The mainstream media, which we're assured rarely tells outright lies, decided to find the exact dividing line between an outright lie and "still technically the truth". You can be the judge of whether they succeeded. For just one of many examples, Joe Scarborough ran a segment where the words "Trump warns of a bloodbath for America if he loses" were emblazoned on the bottom of the screen.

Of course, if any of this surprises you in the slightest, you haven't been paying attention. It's slightly boring at this point and would be funny except so many boomers still watch that dross.

What I want to focus on is the actual substance of Trump's claim. I think that, this time, Trump is on to something. The Detroit auto industry is about to have a head-on collision with China and get absolutely wrecked.

Already, Detroit is not in good shape. The Big 3's share of U.S. auto sales has fallen from 90% in 1965 to just 44% by 2018. (I'm sure it's much lower now). It gets worse. The only reason that Detroit has done this well is a 25% tariff on foreign light trucks that was passed by LBJ in retaliation for European tariffs against U.S. chicken.

In terms of small cars, Japanese automakers have been beating Detroit for decades. For luxury vehicles, Germany has worldwide dominance. That leaves only light trucks and SUV's, where Detroit still performs well only due to tarriffs. We've sort of forgotten about Detroit since 2008. The perception is that things were bad for awhile, but then the automakers got bailed out and they're okay now, especially #girlboss CEO Mary Barra.

This isn't true. The stock prices of the Big 3 have limped along. GM, once the 2nd most valuable U.S. company, now has a market cap only 2% the size of NVIDIA. And, if the Big 3 haven't gone bankrupt again, it's only by jettisoning high-paid union labor. Michigan, once a well-off state, now ranks 39 out of 50 in household income, falling well behind former hick states like Texas and North Carolina.

Enter China.

China is already, by far, the world's largest producer of automobiles, producing about 3x as many as the U.S. Also, China can sell an EV for $10,000. While I'm sure there would need to be changes for the U.S. market, it would not be too expensive at scale. Get ready for hordes of these "shitty but good enough" cars to enter the market.

"No one will ever buy a Chinese car" you laugh, nearly dropping your monocle into your glass of cognac. I don't think this opinion can withstand serious scrutiny. Japanese cars once had a similar reputation. Nowadays, choosing to buy an American car over a Japanese one is seen as either extremely patriotic or moronic. Even if quality never improves, people still buy plenty of Kias and Hyundais. How many more would they buy if the price was reduced by 30-50%?

So let's say all of this is true. A wave of Chinese imports are coming which will cripple the U.S. auto industry. How will voting for Trump help? My gut feeling is that Trump can't save Detroit but that, unlike Biden, he'll at least try.

For most of the period of the 1980s-present, the world has been a huge beneficiary of free trade. The rich in the U.S. have grown much richer, obscenely so. But the biggest gains have been won by the working class in developing nations, especially China. Despite all that there have been losers. The biggest losers are the working class in rich nations, especially in areas that compete with China.

The traditional government solution to manufacturing being outsourced has been to offer job retraining and lots of government benefits to the affected class. But this just doesn't work. The places that have been affected by blue collar job loss are now hollowed-out shells of their former selves.

Trump will probably at least try to ban or tax Chinese cars. Is this the right thing to do? Maybe, maybe not. It will cost American consumers a lot of money, and it will depress wages in China. In aggregate, the tariffs will probably make the world a worse place. But they will help the group that has lost so much and which has been ignored and scorned for decades. The group Biden pretends to care about but which Trump actually does.

Edit: Just saw this retweeted by Crémieux:

America's most affluent metro areas in 1949: https://twitter.com/DKThomp/status/1769891112095740274/photo/1

You'll never guess who's #1.

Domestic brands are not thriving, but not doing that badly either . I think the post-2013 era big, luxury trucks and SUVs, which have high markups and became especially popular post-Covid, saved them from certain demise in the early to mid 2000s. Japanese brands cannot compete on size.

This isn't true. The stock prices of the Big 3 have limped along. GM, once the 2nd most valuable U.S. company, now has a market cap only 2% the size of NVIDIA. And, if the Big 3 haven't gone bankrupt again, it's only by jettisoning high-paid union labor. Michigan, once a well-off state, now ranks 39 out of 50 in household income, falling well behind former hick states like Texas and North Carolina.

A lot of this can be explained by valuation, which is not the same as earnings. Tech companies tend to trade at higher valuations/multiples compared to auto.

The big news this weekend was that Trump had a rally and said that, should he not be elected, the U.S. auto industry would be overrun with cheap Chinese imports. He used the word "bloodbath".

This is smart rhetoric by Trump to help win those swing voters , like Michigan. Similar to wall and other promises, not much will come of it should he win though.

Domestic brands are not thriving, but not doing that badly either .

What do you mean? They lose market share every year and their stock prices trail the S&P by huge margins. I just checked the stock price of GM and it's the same price today as it was in 2014. While it's true that the Big 3 are still making money on paper, we haven't had a recession in 15 years.

A lot of this can be explained by valuation, which is not the same as earnings. Tech companies tend to trade at higher valuations/multiples compared to auto.

There is a reason for this.

Here is what tech earnings look like: 10,12,15,19,25,...

Here is what automaker earnings look like: 7,3,(-1),4,11,(-50)

When valuing a cyclical you have to take into account full-cycle earnings. Do this and the carmakers are more than fairly valued. They are just not a good businesses and haven't been for decades. Detroit is dying.

This is smart rhetoric by Trump to help win those swing voters , like Michigan. Similar to wall and other promises, not much will come of it should he win though.

Probably right. But didn't he build some of the wall though?

They lose market share every year and their stock prices trail the S&P by huge margins. I just checked the stock price of GM and it's the same price today as it was in 2014.

These stocks have been paying 5% dividends for the last 10 years. They have single-digit P/E ratios. People aren't going to stop wanting cars anytime soon unless the singularity happens, at which point it doesn't really matter what your portfolio allocation is. EVs aren't going to take off as expected. They're too inconvenient. You can't buy-low/sell-high without buying low, and right now automakers are low.

I couldn't disagree more with your investment thesis. On a cyclical, buying low looks like $BTU for $2/share in 2020. The cycle always goes down further than you expect (Hofstadler: even when you take this into account)

But I definitely agree with your assessment of EV's. There are massive problems and externalities that need to be dealt with before mass adoption. I fear the government is going to force it down our throats anyway. The Biden administration has certainly been pushing in that direction, especially when the "I did that" stickers start showing up at gas stations.

See, electric cars do have use cases- commuter mobiles and mildly sporty luxury cars. Both of which Tesla is doing quite well in.

The government’s unwillingness to promote hybrids to nearly the same extent is inexplicable, considering that technology is ready for prime time.

The government’s unwillingness to promote hybrids to nearly the same extent is inexplicable, considering that technology is ready for prime time.

Sure it's explainable. They don't want to promote hybrids. They just want to ban cars.