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Culture War Roundup for the week of September 1, 2025

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There has been a recent crackdown on naughty games on steam and itch.io. The game platforms say the crackdown has come from payment processors. Payment processors have said they don't want their business associated with unsavory practices, and that adult products have higher charge back rates. Some people have blamed activist religious groups on aggressively lobbying the payment processors for this crackdown.

I mostly feel a sense of annoyance. My libertarian leanings have me feeling certain ways about all this.

  1. The biggest problem is that payment processors are usually an unholy alliance of governments, banks, and financial groups. This makes them allergic to competition and new entrants to the market. The Internet has reshaped society over the last three decades and I'd say only 1.5 payment processors came out of it. PayPal, and the crypto market. The term "coup complete" got thrown around a lot in the Biden presidency to describe what was necessary to build a competing Internet ecosystem.
  2. I'm worried this might signal the revival of the religious culture wars that happened in the 80s, 90s, and early 2000's. It's frustrating to me but a lot of people seem to gravitate towards religion of some kind. I think woke culture has plenty of religious elements. The atheist movement in the 2000s seemed genuinely anti-religious. But it seems the longer term strategy is just have a different religion.
  3. Neutrality as a default. This is the end goal. Once you accept that a thing is subject to politics it becomes entirely subject to politics. We are cancelling thots and porn this year. 4 years ago it was lab leak conspiracies. I certainly think some things are more important to not be censored, but the machinery of censorship seems to work regardless of the subject being censored. Once it is built it will be used.

I remember in 2019 when Google/Youtube used similar pretext for demonization, blaming advertisers who didn't wish to be associated with violent or hateful content . At the time it was a big deal , as many channels depended on ad Google ad revenue. That problem suddenly went away, and now I see Google youtube ads on some of the most heinous videos imaginable (execution videos, or a 9/11 jumper landing on a light pole .it didn't end well for him or the pole). The advertisers didn't give a shit and still don't care if their ads are placed next to violent content. Gore aficionados buy stuff, too. Google invented some lame excuse or pretext to demonetize.

That started way earlier back in 2017 in response to among other things PewDiePie making thirdies do racist jokes on camera via fiver and a bit later calling an opponent a nigger during a stream.

This was not YouTube using these things as a pretext for demonitization. Major advertiser like Coca-Cola, Dr. Pepper, Johnson & Johnson, Pepsi, Adidas, HP, Deutsche Bank, etc. started pulling ads completely from YouTube which lead to a steep fall in ad revenue for the creators. YouTube's response came after, trying to get advertisers back.

It was absolutely advertiser driven. It could well be that advertisers don't care now but they did back then.

They didn't. It was all fake, and an attempt to censor political opposition for the sake of censoring political opposition. There was, and still is, absolutely no evidence they were actually worried about losing profits.

Right. The threat of "advertiser boycotts" was almost certainly dreamed up by people at marketing agencies, and used by their politically-aligned friends at YouTube to get the censorship they wanted. Or possibly they were dreamed up by the YouTube group and the marketing agency people gave the assist.

The people who control the ad spend at large corporates are disproportionately PMC women and metrosexual men with job titles like VP of marketing. (RealMenTM work in sales, not marketing). It would be very odd if these people were happy with their ad spend funding right-populist political content - with no outside pressure needed except the bare minimum to put the issue on the agenda. And it isn't exactly hard to rationalise as a straightforwardly correct commercial decision - in fact for many brands it is a straightforwardly correct commercial decision. People who watch right-populist Youtube videos don't buy packaged laundry detergent - their mothers buy it for them.

in fact for many brands it is a straightforwardly correct commercial decision.

Prove it, please.

People who watch right-populist Youtube videos don't buy packaged laundry detergent - their mothers buy it for them.

Ad targeting algorithms already try to find the most likely buyer, you wouldn't need boycotts if this was what it's about.