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Curious why folks jump through so many hoops to avoid either ads or paying for a subscription.
If the content is so compelling that you’re willing to give it a slice of your finite attention, why would you not want creators to be compensated for it?
I say this somewhat hypocritically as someone who used to sail the high seas. Decades ago that was a matter of funds, then convenience, and now both those are non-issues.
A) There is effectively infinite content out there. The value of any individual slice of it asymptotically approaches zero. My life would not degrade notably if it were to disappear.
B) Ads are a GENUINE waste of time, 99% of the time I will never click on it, have no interest in the product or service in question, and in fact am driven AWAY from such product if the ad is particularly offputting. Get better at targeting your ads if you want my attention. I will not spend my money, why would I spend my time watching?
C) I'd rather give money to the creator directly, and not to the platform that is honestly a minimal value-add, but leverages its network effects to continue to act as the middleman between creator and viewer whilst pretending to be the reason this connection happened at all.
I want to punish the platform for bad behavior.
But platforms are the reason that creators and viewers can match each other at all. It's not a minimal value-add, it's a necessary (but not sufficient) piece of the entire transaction.
Which platform?
I find creators and content I like via Twitter, Facebook, Reddit (well, not much anymore), Youtube, Goodreads, Rottentomatoes/Metacritic, Google searches, like six different streaming services, group chats, very rarely via normal broadcast television, and the occasional word of mouth.
TheMotte occasionally, too.
Which of these should I be sending money to to 'thank' for acting as an intermediary for my awareness of some creator and their content?
Like, do I owe a local Movie Theater an ongoing allegiance past my ticket purchase for showing me a movie that I later go on to purchase on a DVD?
The Algorithms are not providing some unique functions that isn't available elsewhere, and the content they're 'curating' is, as stated, nearly infinite.
If these platforms were happy to act as just dumb "show me what I want and help me find other things I want" services, I'd be more tolerant. What they ACT as is "we'll show you what you want, smothered in Ads, then try our damnedest to funnel you to the content we want to show you and keeps your attention as long as possible... while shoving ads into your eyes the whole time."
Its practically hostile design, and I return that hostility with hostility.
Sure. Neither is a gas station or a grocery store or any other service. The fact that you can go to Whole Foods doesn't mean Albertson's isn't providing value. And I guess it's hypothetically possible to contract with General Mills to buy your Lucky Charms directly, just about as impractical as viewers and content creators figuring out how to interact directly without TikTok or Instagram.
With the exception of TheMotte, they all already have very solid business plans. And FWIW, I doubt most of them are basing it on curation or discovery as a fundamental source of value. If anything, their only metric when deciding what to show is whatever scores the highest engagement when they A/B test, which I think you already grok.
You're only burning your own soul, being angry at the world like that. Especially for something that you can very well live without (live everyone pre-2010).
The gas station or grocery store sells me the desired product, takes my money, and gives me a receipt.
If a grocery store also attempted to add random items to my grocery cart that I had to physically remove before I hit the checkout line, because "we algorithmically predicted you'd want to buy this one too!" I would probably go to a different grocery store.
Incidentally Aldi is my favorite Grocery Store because it doesn't play games with putting items on 'sale' or do weird pricing practices with coupons. It provides reasonable quality products at what I can generally expect is the lowest price around, and that's it. I appreciate this commitment to simply providing the goods and not trying to futz with the customer to get them to buy more.
That's the sum total of what I want from my media platforms too.
I hope I don't have to explain why grocery stores putting all the products in one physical place is certainly a greater value-add to me (from a pure logistics standpoint) than youtube attempting to shove random videos into my eyes, when I can go to any website I wish with no effort and find the precise content I want with minimal time investment.
Grocery stores have put trashy magazines, Diet Coke and candy bars in the checkout aisle since time immemorial.
Not Aldi. At least, not so aggressively.
And I have dreamed of setting the magazine rack at the Publix checkout on fire for as long as I can remember.
Someone buys those things, I assume. I've literally never seen someone pick one up.
I don't think the Diet Coke and gatorade are that flammable tho.
Anyway, grocery stores make tiny % profits on huge volume, and so the only incentive is to sell more. Sounds a lot like a large streaming platform making a fraction of a penny on ads.
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checkout aisle =/= grocery cart
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Most of the people on youtube I watch are already having to supplement their income via ads they willingly insert into their videos. Or setup patreons, or advertise for off-youtube streaming sites(because youtube is a censoring hell that would make Orwell blush), or...
So no, I'm not giving youtube access to my hardware and internet to force their advertising on me. If I want to support the people I watch on youtube, I'll do so directly.
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My first reason is the less important of the two and may be futile, but I like to make a best effort at privacy: Watching YouTube logged out without persistent cookies, Google is probably doing a fair amount of tracking. Watching YouTube logged in, Google is definitely doing an awful lot of tracking.
Secondly, and more importantly, I prefer not to give money to de facto monopolies which participate in culture-war censorship. YouTube’s most obvious offenses from my perspective are on COVID, guns, and the alt-right broadly construed. If anyone has a more complete list, I am interested.
In a market with more intermediaries, focusing on niches is fine. If you want to restrict your little video platform to the five Quakers still adhering to the plain speech testimony, using “thee” instead of “you,” knock thyself out. But if YouTube starts banning every video containing the word “you,” that is best interpreted as an attempt at social control by a powerful company, and I don’t want to support it.
I used to give to a few creators through Patreon. But Patreon, then a de facto monopoly in its niche, began dropping right-wing creators and I stopped for the same reason. Now that there are SubscribeStar, Floatplane, etc., as alternatives, I should figure out whom I want to support and for how much and get back to it. And since Patreon is no longer a gatekeeper, I can also be comfortable giving through Patreon again.
I have also switched to buying books through Barnes & Noble rather than Amazon when I can, because Amazon started down the road to censorship. But it looks like maybe it has reversed course, so I should reëvaluate Amazon too.
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I wouldn't mind compensating some of my favorite creators. I just don't want Google getting my money.
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Because the hoops are minor (install noscript and ublock origin which you have to do anyway) and the platform has been enshittified to hell even without the ads.
Unless, like me, you like to watch videos on an actual television, and don't want to figure out how to side load apps. That being said, I don't pay for You Tube, just suffer.
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How much of the money is going to the creators? I assumed it was an elsevier situation where the creators make it for free and then tje publisher makes all the money.
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Using Brave browser to listen to ad-free music on YT is essentially 0 hoops.
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Most content is not so compelling that I am willing to pay for it compared to all the other content that is out there and free.
Beyond that, getting an adblock is not a lot of hoops in my mind. If I cared a lot for my time I would not want to waste any of it on an ad. Or waste any of it by paying for something I don't have to. Given I had to spend time to get money in the first place.
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