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Culture War Roundup for the week of May 18, 2026

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There has been some new study recently showing that female promiscuity, just like male promiscuity, is limited to a small subset of the total population. Before I deleted X, I saw several posts asking why non-promiscuous men are still chasing the "hoes" (and are complaining about them) instead of concentrating on the majority of women that aren't. I want to propose a hypothesis.

But first, a digression. Imagine a happily married gay couple, Fred and Steve. It's Saturday afternoon, their adopted kids won't be back home for a couple more hours, all the chores are done, and Fred's looking bored and restless. Steve suggests a quickie to pass the time. Is Fred down for it? I would bet my money on yes.

Now replace Fred with Frida. Suddenly, the odds are completely different. I am not saying that all women are not into random acts of intercourse, but the proportion of them that are dtf is low enough that reversing the bet makes total financial sense.

What does this have to do with promiscuity? My hypothesis is that it's significantly correlated with overall sex drive in women. (Feel free to nominate me for the Ig Nobel prize.) There are some non-promiscuous, but libidinous women, except they don't stay on the dating market long, just like reasonably prices houses in good locations are almost never seen on Zillow. The visible parts of the dating market are promiscuous women and women with low sex drive. In the past the concepts of "putting out", "marital duty" obscured this dynamic, but modern women have been brought up knowing they don't owe anyone sex and don't have to hide their (dis)interest. And given that single lives are now easier than ever, why bother with trying to date such women at all? Better to concentrate on the visibly promiscuous women or on the age cohorts that are just entering the dating market, both of them have a higher share of women with a high enough sex drive.

The visible parts of the dating market are promiscuous women and women with low sex drive. In the past the concepts of "putting out", "marital duty" obscured this dynamic, but modern women have been brought up knowing they don't owe anyone sex and don't have to hide their (dis)interest.

Generalize that further.

The people who are visible on the dating market are often 'broken' in some way that makes their ability to maintain long-term relationships much more stunted (especially under modern conditions).

The ones who are capable of stable pair-bonding and are generally normal in terms of attractiveness, life-put-togetherness, from happy families, are by sheer definition, the ones most likely to get locked in to a stable relationship early and not leave. The pool, at any given time, is mostly inhabited by the broken and you have to get lucky to chance onto a viable partner in their brief period of availability.

It creates a double-sided Market for Lemons as people learn to expect the worst from each given encounter and thus are ever less willing to extend commitment or effort to the next person.

So don't limit it just to promiscuity and libido, include emotional stability and familial instincts and generally being 'sane' enough to envision a committed relationship with that person. If the person is aware that they're broken, they even have an incentive to hide that from potential matches, so there's already a layer of suspicion going in.

In terms of promiscuous women, I think that they get the focus because sexual availability is one of the few things that's relatively easy to sus out in short order, and if you've decided you're unlikely to find a life partner anytime soon, getting sex in the meantime is a consolation prize of sorts. Or a self-esteem booster.


This is an issue that the dating apps not only haven't solved, they've exacerbated.

They give you less up front information than you'd need to make a solid judgment, they disallow searching out specific characteristics and they show you people at seemingly random that you know almost nothing about other than they, too, have been unable to secure commitment.

It enrages me. I know with precision the qualities I'm looking for. I know what qualities I want to avoid. I'm acutely aware how rare these positive qualities are, DOUBLY so among those who are still single. So I want to be given tools to zero in on these people more directly, and not absorb the waste of time and additional risk of figuring out if this person who deigned to match with me is sane or not, whilst operating on the assumption they are not. When the person I'm searching for is so unique, the search tools need to be powerful. And search is, on the technology side, a solved problem, I should be able to pluck my potential partners out of the ether with ease.

But this is simply not a thing you are allowed to do in the current era.

Has nobody created a dating app that allows you to autistically file a 100 fields of highly-specific information and search against them?

Or have they just failed to get women to sign up? Or because the ones that signed up would only seek 7 feet tall high-earners with good hair? Perhaps the app would need to integrate the percentage of prospective matches generated by each successive restriction in the search box to counter that problem.

Because Dating Apps have perverse incentives. If a dating app is really good, it loses customers and since the goal of the app is to make money, losing customers leads to a bad revenue stream. Their goal is to show you matches that are close to what you want but that are incompatible, so that you feel like there is progress and then are willing to pay for upgrades to do better/be seen more/swipe more, etc. Realistically the only way to fix this would for a non-profit or for a government entity to create the "dating app" as they aren't required to be profitable and likely are more interested in the 2nd order effects of matchmaking/relationships.

Not true, a Marriage App generates its own new customers by working well. That's the point of marriage. There's certainly value in becoming The Marriage App That Works, which can be passed down through the generations, if only people want what it can offer. The limit is that silicon valley people don't want to offer it and a lot of Westerners don't want to buy what it would sell.

If it was so easy to create a company based on long term matching at scale, then where is it? Tinders been out for what 15 years, okcupid, match.com 30? 90% of datong apps/websites are owned by match.com

At some point you need to consider the systemic problems that incentivize dating app profitability. If matching people for long term profit made more money for shareholders then selling short term boost/matches then it’s likely we would see that sort of emergent behavior. It’s clearly not. The system is just not setup that way. Being known as “the app” only works if you have such network effects that you can get a large base of people so short term losses are offset by long term gains.

Was there ever a business willing to wait ~18 years for its returns?

Barrel-aged spirits are a classic example: scotches are not infrequently in that age range.

On the other hand, I've heard a lot of people in the business remark that it makes starting costs pretty overwhelming. At best you can start selling gin and vodka, or reselling out-of-house product while you wait for yours to age. Depending on jurisdiction you get to pay inventory/property tax on it too while you wait.

I once spoke to a guy who worked in a recently founded distillery. While waiting for their first batch of whiskey to age, they started selling gin and vodka just to get a bit of revenue in their coffers. To their surprise, their gin and vodka ended up being so popular (winning assorted international awards) that many of their customers are entirely unaware they distill whiskey.

Yes and also children exist right now and approximately 0% of them are betrothed, so they will be looking for marriage sooner than in 18 years.

How am i, the app company getting paid? I’m not making an app out of the goodness of my heart. I need to achieve network effects, i need to market, i need people to not be afraid to say they met on my app so i can get credibility.

Make men pay to be on it and focus on attracting women and matching well. The men provide the revenue, the good reputation provides the men.

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Fair. I'll specify: a business willing to wait 18 years for its returns in an area where returns aren't guaranteed and governed pretty much only by soil quality, rains and time; and also that area being social media???

Software-wise, there are plenty of apps that are barely manned, generating zero revenue and somehow still exist. I think the main cost of dating apps is marketing, advertising on non-software platforms where you might find young women. It's the holy grail of advertising and it takes top-dollar to get it.

There's something counter-productive about women going on dating apps, as needing to jump through hoops, filing forms and boxes and so on is a signal that a woman is not attractive enough to just have a knight in shiny armor show up for her. So perhaps this is something that should be left to her parents. Perhaps already a thing in China. Otherwise with technology-minded millennials' children reaching adult age it should be. I know I'm concerned about my daughter's marriage prospects, so if I have to sign her up to an app to have access to a pool of relevant bachelors the world over, it might be worth it.

Otherwise another solution would be some kind of wife-hunting service, for this guy:

It enrages me. I know with precision the qualities I'm looking for. I know what qualities I want to avoid. I'm acutely aware how rare these qualities are, DOUBLY so among those who are still single. So I want to be given tools to zero in on these people more directly, and not absorb the waste of time and additional risk of figuring out if this person who deigned to match with me is sane or not, whilst operating on the assumption they are not.

No need to have the women sign up for that, just identify them and let the customer actually do the effort of dating them. What's Palantir for?

There's something counter-productive about women going on dating apps, as needing to jump through hoops, filing forms and boxes and so on is a signal that a woman is not attractive enough to just have a knight in shiny armor show up for her.

Really, it's the same for a man. Attractive men (some combination of looks, personality, and social presence/status) don't need to put more than a cursory effort into getting women. They just show up to places and women make themselves available to them - maybe not every single time they go somewhere, but often enough that "meeting decent women who are willing to fuck" is a solved problem. Of course, meeting a woman that the attractive man would be willing to settle down with is a completely different issue.

So I think that if an attractive man is using a dating app, it's just for convenience.

Would you pay 1k a year to give your daughter a better shot at marriage? Whats the upper limit you’d be willing to spend per year with a lump sum at the wedding? One really needs to think of the funding model of these companies they are VC invested short term companies where the goal is to hit a suitable critical mass of users and then ratchet the crank to turn a profit. And the barrier to entry is in the dirt. Their mercenary network of users is pretty much only the moat.

1k is nothing. If she gets married in her early twenties that's less than 10k.

Many people spend a lot more than that just on the wedding day.

Many parents spend a lot more than that every year keeping their kids in private schools where they can ensure their kids are around other 'good-enough' kids. Many parents spend a whole lot more than that sending their young adult women to college for the reward of them ending up childless girlbosses or worse.

Ideally the service should be able to vet out people with criminal pasts or tendencies, certain early-adulthood onset mental illnesses, scammers, etc.

Whats the upper limit you’d be willing to spend per year with a lump sum at the wedding?

If you want to get into a delivery-based system, it should go beyond the wedding. A husband who disappears, becomes a deadbeat, starts a second family, becomes a reddit moderator, etc, should not be considered 'success'. Perhaps some kind of life insurance model with a mafia/bounty-hunting component for retribution would work.

In theory that's what keeper.ai is working towards.

Interesting site, but I’m not sure what the AI adds other than marketing gimmicks. Matchmaking algorithms are apparently good enough, okcupid was successful before match.com bought it and heavily monetized it into oblivion.

Yes, there legitimately should be no need for the 'matchmaker' role at all, if they let you search with the precision that I'd like.

Imagine if Google, instead of returning an array of results that are mostly responsive to your query, it showed you a snapshot of some webpage that sort of matches your general interests, and then makes you swipe through each one individually. A large enough database with a powerful enough search function shouldn't need a middleman I have to pay to find and access the result I want.

I think the appeal of Keeper is the promise of basically "one and done" being a real possibility rather than a whole process, so if you're really to in the mood for going through the process for months on end, they give you a shortcut.

I get the vision, but i think the average user is going to use it to search for the hottest member of the opposite sex they can find in their radius (lets be real it will almost always be men -> women) that meets some of their criteria. This just devolves into the pareto problem again. If you are a hot woman you are going to get spammed with messages. Theoretically a good matchmaking app acts as a filter by preventing you from needing to see all the spam and only connecting you to mates that it thinks are comparable.

appeal of Keeper is the promise of basically "one and done"

That might be the sales pitch but is there any evidence of it? Thats essentially both OKC, Hinge, and hundreds of other matchmaking services pitch too.

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The AI adds apparently nothing because the app doesn't work due to the creators pairing people by hand. Why even be a website at that point?

Marketing probably, and giving me amusement. Gotta get on the AI grindset for VC funding.