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PaperclipPerfector  2d ago (text post)   7297 thread views

Culture War Roundup for the week of August 3, 2026

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There is a great new Substack article about the populist backlash to AI data centers by Jasmine Sun. She also did an interview with Ezra Klein for those of you who like audio content.

I like the article because Sun speaks fluent Silicon Valleyish while also taking the time and effort to visit and talk to the people on the ground in the rural Midwest instead of condecending at them from the coasts. She asks an important question: why precisely do people hate data centers so much?

Looking only at the statistics, AI land use and water use issues are fake. Nowhere is running out of land, and nowhere (West of San Antonio at least) is running out of water. Are the people in these communities stupid? Do they not know how to shut up and multiply?

It turns out that a lot of the fear and anger stems from a combination of distrust and PTSD from deindustrialization. An interesting example is Janesville, Wisconsin, a town with a giant concrete slab in the middle of it where the GM plant used to be.

“Small communities don’t have the legal budget to negotiate well. You’ll never hold a company to a contract,” said Cathy, who feared Janesville once again tying itself to a single big employer—especially one in a “high-risk industry” like AI. City officials were promising to lower wheel and property taxes on residents, but that assumes everything goes right. What if the project gets abandoned? How does Janesville avoid “another GM plant scenario”?

Fascinating. The collapse of the auto industry in 2008 was apparently so bad that it is better to prevent industrial development alltogether in order to avoid the risk of another collapse. It almost makes sense until you think about it for 30 seconds.

"I ask the three what they envision being built here instead, but don’t get much of an answer. I suspect that Adam is partly right—maybe this is a choice between a hyperscale data center and a concrete slab. And Alyssa, Cathy, and Kaycee would rather pick the slab."

Some of the objections Sun hears in other towns fare a bit better.

In 2017, the Village of Mount Pleasant, Racine County, and State of Wisconsin offered over $4 billion in tax incentives and infrastructure investments to win a bidding war for a Foxconn plant. In return, Foxconn promised Mount Pleasant—population 26,000—a $10 billion investment that would create 13,000 jobs making flat-screen TVs. The village eminent domained the land and prepared infrastructure. But Foxconn kept downsizing their plans, citing high labor costs. By the end of 2024, just over a thousand jobs had been created. Mount Pleasant was saddled with over $183 million in debt that Foxconn and Microsoft are still servicing.

The memory of the Foxconn fiasco is still raw. We heard it referenced in conversation after conversation as a flaming symbol of corporate failure.

This is the steelman of the anti-data center position. People are worried that the big companies proposing data centers are going to Foxconn them and not deliver the supposed benefits.

My conversations make me wonder if the technical content of data center deals is mostly beside the point. Closed-loop cooling systems? “I don’t believe them.” Paying millions in taxes? “I don’t believe them.” Creating a thousand jobs? “I don’t believe them.” I hear a reflexive skepticism of every claim.

Rather, the way that AI companies engage with communities—forcing NDAs, dangling billion-dollar promises, pushing environmental externalities far away from AI’s wealthy user base—resembles a classic story about dark money in politics. Your politicians are being bought by billionaires and gigantic corporations to screw you over. It’s not Skynet: it’s the oligarchy.

One of the things that comes across especially clear in the Ezra Klein interview is just how unprepared the AI companies were for the backlash. They didn't realize how sketchy it comes across to insist on NDAs with local officials when negotiating deals. They thought, as a straightforward application of Coase's Theorem would tell you, that any bumps in the road could be ironed out by handing over a big bag of money. It turns out that people don't work that way. It feels like a bribe, and Americans do not like being bribed.

I'm not anti-data-center as a general idea. But somehow every data center plan in my town is absolutely moronic.

My particular town has one main commercial corridor. On this corridor you have stores, movie theaters, banks, offices. People moving back and forth across it throughout the day. Now there used to be a major company headquartered there, they since moved to new offices down the road. Developers want to convert the old offices into data centers, a few million square feet.

My first thought upon looking at the plan was, you'd never do this in Sim City. You have one of your most prime pieces of commercial real estate in the region, and you want to turn it into a box that no one uses and nobody goes to. You want to give away that access, that site with easy walkability and simple drivability to literally everything in town, and turn it into a box that hums. You're going to take this prime real estate away from people.

It's just a stupid development choice. And I get that the market doesn't owe me Sim City type optimal decision making, but it's a weird thing. I'm not anti-data-center, but there's obvious good places and obvious bad places to put them, and so many of the choices made seem to be obvious bad places.

Data centers need to be beautified. Have competent representational artists and classical architects work on the facade, so they don’t look like an ugly blight on downtown. Make them a thing people don’t mind seeing.

Better still: large forested buffer around the building, reduces noise and makes it invisible from street level.

My father strongly believes that the future of data centers is in placing hydroponic greenhouses around them.

Splendid colonnades and grand entrances with beauteous manicured forests stocked with parrots and wallabies… yes, thé people will appreciate.

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