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Culture War Roundup for the week of April 10, 2023

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Unfortunately, I really want to talk about all the Bud Light stuff, and I don't want to make a new throwaway for it. So you will have to deal with this short summary of my jury duty instead of the nice effort post I've been cooking up on dog walks: 1) The pool is almost sarcastically diverse, as though someone had intentionally excluded anyone else resembling my 'peers.' 2) If someone shows up it's because they want to serve on a jury, and they find it strange that someone would intentionally decrease their chances of being selected 3) The entire experience can be a colossal waste of time and energy, 50 otherwise productive people spent all day not working because one illegal immigrant made a sexual innuendo to another illegal's girlfriend/stepdaughter. Why not just deport them?

Onto the Bud Light thing, as discussed earlier here yesterday. The short summary would be that someone (also from San Diego, coincidentally) decided about a year ago that they were a woman, and Bud Light decided to make them a special commemorative can, which apparently they drank in a bathtub as part of a marketing campaign. This has made a lot of people (including me) very angry and been widely regarded as a bad move. I'm writing this post now because the company just offered its' first official response and it's perfect gpt fuel-on-the-fire. It's short so I won't give highlights, instead, a summary that suggests it pisses off everyone rather than mollifying anyone. I eagerly invite someone to provide a mirror image of 'their tribes' response but I want to share a few thoughts about mine in a few buckets:

1). For most of my adult life, I drank an incredible amount of Bud Light. Occasionally flirting with the limits of 'functional' alcoholism at ~30 a day, occasionally dipping below my typical 10-12, occasionally taking a month off because I'd been getting fat. This amount of consumption is not unusual in my peer group. Just do some napkin math: (minimally) one beer per half hour of time awake and 'off the clock.' Essentially, Bud Light is not a 6 pack that sits in your fridge for weeks, it's bought in 18 packs by people like me on the way home for the night.

2). We drink Bud Light for exactly the reason you (the proverbial 'you', of course) poke fun at it. It's thin, watery, and doesn't have a lot of alcohol. I can drink 30 a day and never get shithouse drunk the way I will after 3 bourbons on an empty stomach. I can drink more than a tiny sip and enjoy the flavor, unlike a double tangerine ipa. I like to sit around and drink beer, and it's a perfect beer for that.

3). I have my friends that drink Bud Light, and my friends that poke fun at me for drinking Bud Light. I love both, but with the later, we usually don't tool around in the garage while drinking. These days with the later it's usually more like visiting the latest pop-up microbrewery which may or may not have food (or anything drinkable). There's a culture, or if that's a bit grandiose, a vibe around a hot sunny day and a big cold box of weak watery beer.

4). Unlike most potential boycotts, I (and my people) have some purchase with this one ('purchase' for the non-english natives among us here meaning 'agency, power, or leverage'). We get a little say. There is a little verve here. This is not nike, something I already didn't buy, or every insurance company known to man, something I can't really avoid buying, this is weak watery beer!

5). Unlike most Allied marketing, this feels like it was meant to hurt. I'm aware Bud Light has done rainbow pride cans before, and I've probably even bought some without thinking about it. But something feels wrong about buying this beer now that I know they intentionally had a AMAB in a bikini drinking their commemorative can celebrating '365 of womanhood.' Not only can I effectively boycott this, but I can't unfeel the desire to boycott this! This one might have legs.

After the non-apology from the brass, Bud Light may have terminally tarnished their brand. Planting a flag and vitally interested to hear your thoughts

Wait a second, is this whole thing about a couple of videos on Dylan Mulvaney's personal Instagram account? I was assuming there was a tv commercial or Google ad or official Bud Light™ account post or something. I can't possibly imagine you follow Dylan on Instagram given your reaction. Did the Bud Light aisle at your local supermarket get stocked with Dylan Mulvaney commemorative cans? I could understand the anger if AB InBev decided to assault your senses while watching a basketball game, but you would have to go looking to find any of the objectionable content. Who gives a fuck?

Unlike most Allied marketing, this feels like it was meant to hurt.

I've seen those "if you don't agree with us, fuck you," ad campaigns. I don't really get that feeling from this one. I don't think it was ever meant to be seen outside of a targeted demographic. God, I can't believe I'm defending Bud Light here.

I do want to note this particular line from the article:

“I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light,’” Heinerscheid said.

I can't believe we're in the kind of bizzaro timeline where alcohol executives defend themselves by saying, "We were just trying to sell alcohol to minors young people. Why is everyone so mad?"

Who gives a fuck?

I will die on the hill that a very thin man in a bikini drinking bud light in his bathtub is not a woman in a bikini drinking bud light in her bathtub. Just because some people have absentmindedly skipped to 'okay now man=woman' does not mean I will subscribe to the changing ways of the world.

Sure but why does that impact you? Its just an ad for a demographic that is presumably not you.

I don't drink beer but if my favorite cider company did some ads with a NASCAR driver or Donald Trump or Kyle Rittenhouse or Ben Shapiro or whoever you think the opposite variant of Mulvaney might be then I just don't care. If they think aiming at a particular demo with a particular celebrity who is on the opposite culture war side to me helps their sales so what?

Its no skin off my nose. As long as they don't change how the cider tastes or how much it costs or whatever then they can market it however they please. They don't need to market to me, I already know I like it.

Sure but why does that impact you?

A society accepting what you see as a bad set of memes affects everyone. No man is an island.

The activists know this - that's why they went from "we just want to be left alone!" to "we need X, Y and Z to feel comfortable, fulfilled and validated".

"'You do you and I do mine" is at best an ideal that the temptations of actual power erodes or just an outright tactical lie to wear down opposing norms before instituting your own.

But does an ad targeted to a diffetent demographic do that, if said demo is already different?.

The people who would buy Bud light after seeing promoted by Mulvaney are presumably onboard with transness already no?

Society is not based on reason in the first place so I don't care what beliefs Bud light are exploiting or if they are true or not. Like i don't care if America truly is the greatest nation on earth in every third beer commercial or whatever. The truth doesn't matter. Its aimed at people who already believe it.

It’s simple. Trans is bad. It’s not a demo. It’s a mental illness. Like would you drink a beer that promotes Hitler?

I observe that Hitler is neither a demographic nor a mental illness.

Conversely, to the best of my knowledge, Mulvaney has not ordered millions to their deaths, nor even seized political power.

Even if it is a mental illness that doesn't stop it being a demo. But the demo in question is people who don't think it is a mental illness and are supportive of it.

But this is basically my question, why is celebrating one trans person considered in the same level as celebrating a genocidal dictator? They aren't really the same no?

Look, you are allowed to criticize transgenderism and say you think it's a mental illness, but this is just waging war against your outgroup. However strongly you feel, accept the fact that there are trans people who might be participating in the discussion and while you're allowed to tell them you think their self-identification is not reality, you are not allowed to tell them they're just like Hitler.

Respectfully you’ve drank the trans koolaid if you think this post was bad

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