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Culture War Roundup for the week of February 19, 2024

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2012 - 2016 is when the SF tech industry switched from "free speech and neutrality are critical for our growth" to "kicking around our political enemies is a whole lot of fun". I think Obama's re-election campaign was the turning point.

Ellen Pao was probably always more comfortable with censoring and control. But in her actions she was just following the prevailing winds in SF.

I think Obama's re-election campaign was the turning point.

No, it was pretty clearly the Trump campaign. That was the empirical proof (in their minds) that free speech cannot suffice to ensure the triumph of good over evil. They kept expecting that the negative coverage, universal condemnations, and yes, polite conversations with Trump supporters would work. They didn't.

No, it was pretty clearly the Trump campaign.

No, it was not. It was 2014 at the latest. By the time Trump came around, the "freeze peach" people were in full control. See also, "Gamergate".

It wasn't the turning point (indeed, Trumpism was a reaction to SJ turning stifling), but They did escalate, a lot, when Trump showed up.

It wasn’t just gamergate. I think it roughly coincided with the end of a major growth phase in social media— around 2010 to 2015 it became clear that nearly everyone in the country was on some form of social media. The social media platforms no longer needed to attract users, they needed to attract advertisers. And advertisers want to have some control over what kinds of things appear on the same page as their ads, and don’t want to be guilty by association of unsavory content or opinions. A post that is racist in some way next to an ad for Coke gives the impression that Coke sponsors that racism.

I think it roughly coincided with the end of a major growth phase in social media

I think this is right, but...

The social media platforms no longer needed to attract users, they needed to attract advertisers.

...this is mostly wrong.

I think there are a couple of trends, one slow and one fast, which are relevant here and which coincided by apparent coincidence.

  1. (Fast) The normies showed up on the Internet, because smartphones. The political opinions of nerds are systematically different from the mainstream and tend toward liberalism (in the old, real sense, not the modern US perversion of the word); as such, when the Internet became less nerdy, this naturally encouraged a loss of liberalism. But also, the kinds of bullies and social climbers who make a hobby of shunning people suddenly got a tool for "instant outrage mob, just add spark"; this turned out to be a powerful weapon to cow people and send society in general into a less-liberal mode.
  2. (Slow) SJers were increasing in numbers. SJ is, in large part, what happens when you feed counterculture liberalism to a conservative-by-temperament. As such, this was a time bomb planted in the 60s and sprouted in the 90s, but it took until the 2010s for them to grow into politically-active teenagers.

I think that in the counterfactual that the counterculture did not exist, you'd have still seen a crackdown due to #1, but it'd have been with opposite political valence.

No, it wasn't just advertisers, though they were indeed captured and used what you said as an excuse (@ArjinFerman points out the evidence it is just an excuse below). They censored not just reddit but 4chan, which certainly never cared about advertisers.

Huh... is pinging by username broken? Or is it because my username is parentheses?

@The_Nybbler

(@The_Nybbler) (must...resist... parentheses... joke...)

Edit: yeah, it's the latter.

Here let's see (((@ArjinFerman))).

And advertisers want to have some control over what kinds of things appear on the same page as their ads, and don’t want to be guilty by association of unsavory content or opinions.

What's important to remember here, is that what they want is the control over expressed opinions, rather than ensuring there will be no negative impact on their bottom line. None of the guilt by association with "nazis" resulted in anyone's sales dropping, but resulted in massive restrictions on speech. Conversely the one advertising controversy that did cause a massive drop in sales - Dylan Mulvaney - resulted in no restrictions on speech.