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Chinese entertainment — and to a lesser degree, East Asian entertainment generally — is dominating Western markets. Their products appear to be organically favored by Westerners. The Chinese-made video game Black Myth Wukong was released this week and is now sitting on Steam’s top 10 list for concurrent playercount and user favorability. It sits next to Elden Ring, a Japanese-made video game. The Chinese-designed 2020 Call of Duty Mobile game has made ~4bn lifetime revenue and has 60,000,000 monthly players; a Western-designed Warzone attempted to dethrone it this year and is unanimously considered a failure, losing most of its playerbase in the first month. Genshin Impact and PUBG mobile are other highly popular mobile games led by Chinese studios. Tik Tok is the most used social media company and is a Chinese product. League of Legends (130 million monthly active) is Chinese. Final Fantasy and Lost Ark are the most popular MMORPGs this year, Japanese and Korean respectively. Korean shows are increasingly popular in the West (and have actually slanted Korean tourism in favor of female tourists), and I don’t need to note anime and manga.
What explains this? Wukong in particular appears to be a genuinely loved game, and it makes no overtures to Western culture — it is firmly Chinese in story, music, and art design. IMO there’s likely American propaganda floating around against Chinese entertainment (billions in revenue on the line which compounds), but despite this the products are favored. So I feel safe saying that their products are better. So what has led China, and East Asia generally, to make better entertainment than America and Europe for Western audiences?
As a self admitted enjoyer of east Asian cultural products I agree that they're doing well and are even ascendant but the Chinese don't really factor into this.
LoL is an American game, made by an American studio in America, that was acquired by a Chinese company well after it was released and got popular.
China is lagging in all areas of culture production, games, movies, TV and books. There are a few standout hits like wukong or the three body problem but in general the output is trash, unbelievably so. Have you tried playing the chinese mobile Skinner box games? Watch Chinese hit tv shows? Movies? They're almost universally god-awful. They have the technical and financial capacity to create good things but overwhelmingly aren't, even compared to woke America, which really says something.
Chinese pop culture is crippled by government diktats. There was a brief flourishing in late 2010s to early 2020s of Chinese xianxia martial arts stuff that started getting lots of traction, like Word Of Honor and The Untamed, which was initially pleasing to the Chinese authorities for their popular reception in other Asian countries and increased traction in the west.
Turns out, they were popular because they were adaptations of webnovels written by bored ladies chapter by chapter on long commutes. And these bored Chinese women, like bored western women, write thinly veiled smut.
So you have these xianxia novels with impeccably beautiful men having intense physical and emotional fights with each other as they struggle with their roiling emotions, while a virtuous woman laments at their conflict and tries to use her womanly charm to get them to stop their conflict and kiss and make up And continue kissing, and do more.
These adaptations, greenlit by producers desperate for content and 'blind' to the subtext, go balls out in following the vision of the author, complete with creative reinterpretations that somehow enhance the original vision, and when queried by censors the producers just shrug and say 'its the source material, and people like it'. It doesn't actually have gay kissing on screen, just two beautiful men staring intensely at each other in shiny flowing silk robes as a camera spins around them while dramatic music plays and they verbalize their emotional torments. Totally not gay sex. Oh and the 'disciple' of one of the men is the source of what is effectively a custody battle as both men try to be good role models for the 'disciple' and in the end the men make up and have their own academy with the boy as their head disciple and its totally straight and not a gay romance ending and wait wasn't there a female MC at one point?
Women went fucking feral for this shit, and Chinese cultural products started getting consumed voraciously. Then the CCP figured women were having unrealistic standards for men and mandated no prettyboys in TV, and uptake has slowed accordingly.
The Koreans dramas have a much higher international reception even in English media because the Koreans stay shamelessly pretty, and have the extensive plastic surgery to keep it up. I hate kdramas for their tropiness and generally poor acting, but the koreans have leaned in to their strengths and keep their output at max shamelessness. I don't like Jdramas because their dudes all have some weird fucking hairstyle that makes them look like unkempt hairballs and I watch too much JAV to take japanese live action women seriously.
That's funny because all of the xianxia stuff I've read has been pure male story-telling. Intricate power systems, plot focused, progression fantasy, lots of fighting and tactics, struggle for power and status, accumulation of beautiful girls, open sexism and homophobia.
I guess it's the fanfiction.org vs AO3 divide all over again: https://www.themotte.org/post/877/culture-war-roundup-for-the-week/187490?context=8#context
Dudes being dudes in on eachother is like bait for women, they love that stuff.
Men care about this kind of thing platonically, in the 'who would win' sense where it's pure love of the game... Women just like how it looks and what it signals. Idk, maybe it's how women put all this effort and brainpower into looking good, they know all these sewing techniques, foundation and makeup:
Fictional but likely realizable conversation between me and my friends:
Me: can Harry with the Elder Wand take on Mangekyo Sharingan Sasuke.
Guys: autistically calculate power levels and how to resolve conflicting magic systems and Prep Time
Girls: Sasuke takes Harry because he is more Seme than Harry unless Harry is an Alpha and Natuto made Sasuke his omega
Sasuke stomps. Harry doesn't actually have many good combat feats throughout the series; he mostly dodges behind objects and throws out weaksauce spells like Expelliarmus. He wins the final battle of each book due to a dues ex machina power or artifact or a powerful ally (power of love, sword of Gryffindor + Fawkes, Time-Turner, Prior Incantato, Dumbledore, Elder Wand + wand loyalty). The Elder Wand changes little; in canon, it's just a more powerful wand than normal, not some kind of superweapon. Harry's most powerful offensive spell is Sectumsempra, which he wouldn't use unless bloodlusted (the only time he cast it he did not know what it did, and immediately regretted it), and that's basically just a long-ranged sword. His most powerful defensive spell is Protego (not counting the Patronus charm, which is useless against humans). Harry doesn't have the speed or reflexes to use these effectively against Sasuke.
Now, if it was Harry James Potter-Evans-Verres versus Sasuke, that would be more interesting. HJPEV can't lose as long as he is fighting with the Elder Wand, and that gives him a ton of options, even without prep time. Most obvious is to use his Time-Turner to go back in time and plant high explosives where Sasuke is going to be, but Sasuke has survived an attack like that before. HJPEV's best bet might be to talk to Sasuke to find out his motivations and then tell him that in the glorious transhumanist future he can make reconstructive uploads of his clan if he agrees to surrender.
(Actually, it's kind of weird that nobody in Naruto realizes that Impure World Reincarnation + White Zetsu Clones = Free Immortality For Everyone. I guess that's muggle plots for you).
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My girl friends must be much more autistic than normal, while not all of them would be interested in 1, I can't imagine them discussing 2 seriously.
To be fair I've only seen this discussion ONCE in real life. Most of my uncovering of the inner goblins of my college educated lit-minded peers was in one-on-one settings where I express surprise at something like 'I didn't understand the first scene of Sherlock season 2 where they made Sherlock and Moriarty kiss' or 'God Sakura is so annoying the series would be much cooler if they got another girl in the team' and seeing the goblin glint in the girls eye. It only happens with girls who both trust you AND have zero intention of fucking you, which is a sadly rare combination in the current day and age.
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