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Inside Disney and internal corporate boardroom drama. Iger appointed Chapek as his successor but ended up decided coming back. It touches on the fight with Desantis, the prior generation deciding not to retire, internal power struggles, managing a business where no one has the skillset for all of the businesses (creative, running parks, international, finance, sports, launching a streaming business). About a 15-20 min. Iger seems more interested in the Desantis fight than Chapek who just wanted to play nice.
https://www.cnbc.com/amp/2023/09/06/disney-succession-mess-iger-chapek.html
Disney's 2023 releases have been duds
https://www.forbes.com/sites/carolinereid/2023/08/04/the-four-flops-of-2023-that-cost-disney-1-billion/?sh=4e9e00b13bed
Losses on some, profits on others. I don't see how a $100 million loss on a movie can cause a decline of market value in the tens of billion. mediocre movies cannot explain why the stock has fallen so much. Disney has always produced a lot of mediocre but expensive movies throughout its recent history [1], yet the stock has done so well , until 2022. The value is in the IP and other services, not so much box office. A movie that loses money at box office will still generate $ decades down the line through IP.
[1] https://screenrant.com/disney-biggest-box-office-bombs-disasters/#a-wrinkle-in-time-2018
Outside of some weird cases like airlines, the value of a stock is a function of expected future earnings. Shareholders may have been convinced in the past that there was potential in owning DIS. They are no longer so confident.
Disney may always have had duds, it's the cost of doing business in that industry. But I believe what the market has realized is that they have lost the ability to make the popular entertainment that makes the duds worth it. It's not a stroke of bad luck, it's skills shortage.
Marvel is winding down massively, Star Wars has been blown up for nothing, Pixar is way past it's prime, the parks aren't making much money and the political spats have tarnished the image of family friendliness that has always been a core part of Disney's strategy.
They bought so much they own all of classic pop culture and yet I'm left asking: who is going to care about Disney IP in ten years? Versus, say, Nintendo.
Basically this.
They burned a bunch of bridges and are now acting surprised at the lack of foot traffic, much like Anheuser Busch, one gets the impression that they didn't understand who their core market were.
"Not understanding core market" is a long way from "small pr stunt goes wrong". I don't think management could have imagined it would have such a long and lasting impact as what it has become. In the past, a bad PR stunt would probably be forgotten as the news cycle changes and the old product line is discontinued (the Dylan Mulvaney cans were a one-off thing, not a product line), but social media keeps it alive in perpetuity. In 1996, McDonald's Arch Deluxe burger is a notable example of a major brand misreading a market, but it did not have a lasting impact like this has. Congrats, i guess, to Kid Rock for having more of an impact on a stock price than famous billionaire short sellers like Bill Ackman, Jim Chanos, Michael Burry etc. He should get a job at a hedge fund.
I don’t think it’s quite the same as the Arch Deluxe. There’s no real insult with the arch deluxe, it was a sandwich, and it didn’t taste good, but it didn’t cross any major lines. It didn’t offend your values, it didn’t call into question your masculinity, it didn’t celebrate things you hate. It was just a bad sandwich.
The Budlight thing was basically tying the brand to something that the main audience of Bud Light was opposed to — which is woke in general and gay/trans in particular. There’s also the issue of the perception that Bud Light is now not a man’s drink. I think especially in bars this was part of the deal. No man wanted to be seen drinking the tranny beer, and likely that will continue for quite some time.
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Hard disagree. This isn't hyberole or an uncharitable strawman, Heinerscheid straight up said that "we don't want bud light to be the beer of frat-boys and rednecks anymore", and she succeeded.
In short @ArjinFerman is more intelligent than you.
how is that even relevant. yet again HlynkaCG is able to break rules with impunity here and get endless warnings
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Okay, really, what was the point of this comment?
The rest of your post was fine. "The other person is right and you're wrong." You can say that.
But you have a pattern, which you've been repeating for a long time now, of adding gratuitous little elbow shots that add absolutely nothing except antagonism. You're clearly doing it on purpose, and I don't exactly understand why. It does not fit at all with all your Grizzled Old NCO schtick in which you act like you're just trying to keep out the riff-raff (despite this no longer being your job) and point out the truths that us jannies won't acknowledge. No, this is purely you being a dick to people you don't like. Sometimes it feels like you're testing us, sometimes it just looks like you can't control yourself. Maybe it's a disgust reflex. Whatever. But you need to stop.
You still get more leeway than most people here because you have such a long history as a positive contributor, including AAQCs which you continue to generate. A lot of people who really hate you have been angry about this for a long time and keep demanding we ban you. I don't know when or if you will force us to do that, but giving people who have earned more community "credit" a longer leash is intentional and has always been our policy. That said, you have not earned infinite goodwill and do-overs, and if you keep testing us, eventually we'll have to say good-bye.
In light of multiple previous infractions of a very similar nature, I'm giving you a one-week ban this time.
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Do you think they wanted their whole entire core market to stop drinking their beers?
If one takes Alissa Heinerscheid's statements at face value, yes that is exactly what the management of InBev wanted.
If you actually believe that then I don't know what to tell you
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It wasn't "a small PR stunt going wrong" it was "deliberately insulting the core demographic buying your product".
Because they were bad products, not attacks on their core market.
yeah with the benefit of hindsight we can say it was an attack on a core market
Disagree - almost anyone with vague ideas about american culture would have been able to tell that it is a bad idea. Only single white college educated woman deep in the blue bubble that has drank the DEI cool aid wouldn't have known. Guess what type they had recently promoted as vice marketing director.
If you were in the marketing department at AB and someone said “hey, why not send a one-time promotional can to this influencer that she’ll only market to her (highly woke) progressive following and that our core audience will never even hear about?” what would you say to convince them of how badly things would go?
It’s not really predictable, tons of red-tribe-friendly corporations have done much more woke things than what AB did and still retain that entire audience. Red tribers still subscribe to Netflix, still watch Disney movies, beloved right-adjacent brands like Chick-fil-A went full DEI and other than some Twitter users nobody cared, the core oo-rah red tribe demographic sports league, the NFL, went full woke, even NASCAR went woke. None of them saw a major backlash that convinced them to backtrack (yes, there was Kaepernick, but the NFL is still ultra-woke).
Predicting that a promotional can of Bud Lite would set this off wasn’t obvious.
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I guess. but companies are always do weight/wacky promotions to generate 'buzz'. Think of Burger King's various weird promotions . The assumption is, a misfire will be forgotten and society will move on. But not this time. If I were a hedge fund manger, and then Kid Rock video just came out and I had to make a call if society would move on or it would have a lasting impact, I would be in the former camp. yeah I was wrong.
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You don't need the benefit of hindsight, the recording of the marketing exec will do just fine.
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