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We're All Sitcom Characters Now
If you've ever watched a successful long running sitcom, you've seen it happen. The characters start out mostly normal with a quirk or two. Maybe a little neurotic, or slow, or promiscuous. Four seasons in and the characters have all become deranged parodies of themselves. All their most entertaining qualities have been heightened, everything relatable or normal has been squeezed out. The character that was a little slow is now a straight up drooling retard. The promiscuous character obsessively fucks everything that moves. The neurotic character is only a step removed from Howard Hughes in his final days. You watch the last episode and the first episode of a sitcom, and you'll barely recognize the characters.
It's obvious why it happens though. The writers and actors give the audiences what they want. Sitcoms are (or were?) a cuttroat business. There was little room for artistic integrity, vision, or any other high minded concepts. Give the audiences what they want, or they'll change the channel and the show will be cancelled. Just shut up and do it!
I regret to inform you that we are all on a sitcom now. Everyone is enmeshed with an attention economy. Be it farming engagement on twitter, or upvotes on a reddit clone. And unlike actors who only have to inhabit their roles for hours a day, for a shooting schedule that might be weeks or months out of a year, those enmeshed in the attention economy must be in character 24/7. On social media, on streaming, on podcast, on youtube, all at once, all the time.
Some have whole heartedly embraced this. Twitter is full of people being characters, allowing the algorithm or engagement to tweak the dials on their personality. Like a second subconscious that lives in the cloud. Catgirl Kulak comes to mind. He's out there using an AI catgirl as an avatar, staying more and more in character as some sort of neo pagan feral/trad nordic catgirl with hot takes. It's a dangerous game he's playing, existing more and more in a fictional role. But there are others. The preposterous performative pro-Elon or pro-Trump nonsense I saw and tried to avoid on twitter this last week was really something. Twitter super users who've built their brand on being staunch partisans like Catturd out there acting like absolute charicatures of themselves. They're just sitcom characters anymore, and rapidly approaching the braindeath of the latter seasons. Others I don't think fully understand what was happening to them. I wonder how much upvote driven personality disorders had to do with certain flameouts here.
Because eventually every sitcom hits the wall. The characters have been intellectually and emotionally abused and lobotomized to such a point where there is no humanity left in them to ritualistically beat out for the amusement of the audience. It gets it's final season where the writers attempt to rehabilitate them just enough to send them off into the sunset.
There are no writers to rehabilitate you when the algorithm is done with you, and you've lived inside a cartoonish and horrifying version of yourself for attention for years on end.
Personally, I don't even remotely enjoy juggling around a zillion different names (IRL, ToaKraka, a single-purpose name that needs to be active only on certain rare occasions, a single-purpose name that used to be active but now is inactive due to my lack of energy/willpower, a few single-purpose names that are inactive but can be used if necessary…), and I wish that I could just operate under a single unified identity. But I feel like your analysis goes too far. None of my pseudonyms tries to project a unique personality. They speak with exactly the same personality—just on different topics. Your analysis applies, not to "everyone", but only to those public figures who actually try to project unique personalities on social media.
Also, you forgot to link to the definition of "becoming a deranged parody of oneself", flanderization.
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I'm reminded of Demolition Ranch.
For those not aware of the name, Demolition Ranch is a guntuber who's been doing gun-tubing for quite a while, and recently stopped to focus on his family.
People have commented on how his later content diverged quite a bit from his early stuff, with sensationalist activities and click-baity titles and zany video cards.
When questioned about that, he basically replied that what was getting the most view count, hence the pivot. In other words, that's what getting him the money.
The attention and engagement economy, it seems, says alot about what the mass of humanity demands.
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If there's one thing I have always and forever refused to do, its falsify my personality or my preferences.
I won't give something a 'like' on any social media site unless it is actually content I would genuinely prefer to see more of. I hand out dislikes liberally when it is even an option when I encounter things I would really rather never see again.
I will adjust my rhetoric to account for an audience's tolerances for controversy, but I won't shift the message itself.
I have literally never stated a position on an issue that I wasn't prepared to at least half-heartedly defend. I try to state my positions on any issue with as much clarity and precision as can be mustered with the English language.
And I do hope my reward is that whatever AI-Algorithm God arises will not have to guess at my preferences and utility function and will thus be able to give me an experience that is very closely optimized for the things that I truly enjoy, and not just the things I pretended to enjoy to fit in or to trick onlookers into thinking I am at all different than what I am. If the GodGPT looks across the entire history of my internet usage, and sees what type of youtube content I liked, the type of subreddits I subscribed to, the arguments I got into, the songs I played, the films I rated highly (and low), the type of people I interacted with, going back for decades now, I think it'll have an easy time figuring out what type of world to stick me in to win my hedonic approval.
Like, many actors seem to get very frustrated when they get pigeonholed into playing a single popular role for years and years on end, or typecast into the same types of roles over the whole career. Imagine how bad it would be for a nigh-omnipotent computer deity to feed you up horrible slop content for the rest of your life because you kept pretending to like [popular thing] for so long that your entire digital footprint suggested that it was your favorite type of content ever.
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Those who engage in this projection of their identity out on social media are narcissists plain and simple. The feedback they receive have none of the corrective mechanisms since that would reduce the use of the media, so there is an obsession by the platform too soothe and allow sycophancy to further lull in a narcotic state while allowing the further projection of their aspirational identity which they love. They aren’t in love with themselves they are in love with the identity they project on the world. Which in my view is a worthwhile distinction.
It is also worth noting projection out on the media isn’t strictly necessary. This state can be also achieved with watching content that “educates” like self-help, health and so on where simple act of consuming of the media fuels a narcissistic self-image which under no circumstances can be manifested in the real world since that would it would shatter the projection.
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The first step towards walking in h spiritual path is reducing stimulus substantially. Luke Smith release a good video on this perspective yesterday. A massive reduction and replacing your internet culture war usage beyond this place with long form texts would make life much better.
My mannerisms resemble shock jocks, when I sparred, my movements looked like a worse version of the fighters I liked. People need to unplug, many people crystalise permanently and that's not where I want to be. The single worst conversation of my life was with an ssc reading rationalist who made ssc his emtier personality. Now ssc is the single highest iq place median iq wise like themotte or maybe hackernews. I hated every second of it and wished I never met the guy. If I meet anyone from this place offline, I'll not bring up culture war things or anything internet related.
Great post op. Approved!
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If you think about Kulak, through, the character has gone through shifts. There was the ancap personality on this forum and - I think - the early days of the Twitter account, then the more fashy type of persona, now the same but with a strong pagan/anti-Christian component. Audiences shift and so do the characters.
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You can just... not engage with most of that? There are places like Substack and this site that don't sort by popularity. You can also curate your feed to make the algorithmic sites useful. I use Twitter/X to keep up with bloggers I know, and Reddit is useful for AI updates and video game discussions. Youtube can be almost anything you want it to be as long as you subscribe to the things you like and don't subscribe to things you don't like. Just get off /r/all and Tiktok.
True, but in many cases you will have to actively fight the algorithm's attempt to get you to partake in whatever drivel is popular with everyone else, and watch out for its attempts to sneak in ads or other content that someone is paying to put in front of your eyes.
I may elaborate on this in another post, but even assuming zero participation in social media, the algorithm is always listening. Often directly through apps on your cell phone, and indirectly from every link you click, video you watch, search you make, how long your eyes linger on something while you scroll. The degree to which a crude homunculus of yourself is being constructed in the cloud, whispering to you through your screen on the margins of every page you visit is horrifying. It was not a rhetorical flourish to describe it as a second subconscious. I absolutely believe that.
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